Growth And Marketing Analyst

hace 6 días


Barcelona, España Hellofresh A tiempo completo

.JOB DESCRIPTIONHelloFreshAt HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions.Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents.So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options.The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor, and Youfoodz.HelloFresh SpainBuilding on our global success (revenue of 7.6€ billion in 2023 with 477€ million AEBITDA), we entered the Spanish market in November 2022 and have been making an impact in our customers' lives with a delicious, healthy, convenient and sustainable alternative to supermarkets, with overwhelmingly positive customer feedback.We have the ambition to conquer the whole market This is a unique opportunity to gain valuable and challenging experience at a rapidly growing start-up supported by a large international group and make a strong impact in one of Spain's most promising food techs.The roleAs the sole Analyst in the Marketing & Growth team, you'll play a pivotal role in driving our Marketing performance. You'll advise the team with key insights through data analysis, focusing on key areas for the company (Growth, Paid Media, Referrals, Reactivation, Incrementality, Discounts, Conversion Rate, Retention) and on multiple levels (customers, cohorts, campaigns, channels).You will be in charge of data collection, treatment, analysis, presenting data and turning them into actionable recommendations to a large variety of teams and stakeholders within the company.It is a unique opportunity for a marketing analyst hungry to drive impact, to enjoy a broad scope and high visibility in a fast-paced, flat-hierarchy environment with best-in-class data and growth practices.If that's what you are looking for, we'd love to hear from you.What you'll doProvide cracking insights into customer acquisition and retention, looking for improvement opportunities to optimize marketing mix, campaigns, channel targeting, efficiency, etc.Work closely with stakeholders from our Growth channels and other (Marketing) teams, and translate their business questions into structured and meaningful analytics - combining business and technical understanding.Run in-depth analyses, create dashboards and reports, organize and evaluate AB tests, provide ad-hoc insights, etc.Carry out complex in-depth analyses to understand the impact of our price & discount set-up on customer dynamics and economics (conversion, retention, profit contribution) and identify and validate opportunities to improve



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