CRM Specialist

hace 3 semanas

Madrid, Madrid, España Gh Gruppe A tiempo completo
About Gh-Gruppe

Gh-Gruppe empowers smarter mobility decisions helping people to move freely and cities to thrive.

The Role

The CRM team is looking for a motivated and detail-oriented CRM Specialist. We offer the opportunity to gain hands-on experience in customer relationship management, data analysis, and lifecycle marketing. The specialist will lead the creation and launch of CRM strategies to improve customer engagement, retention, and satisfaction.

Your Daily Adventures Will Include:
  • Campaign Management: Design, execute, and manage campaigns using Braze across email, push notifications, in-app messages, and more to engage customers at all lifecycle stages.
  • Automation & Personalization: Implement tailored automation strategies for different customer segments, enhancing outreach efficiency and personalizing customer experiences.
  • Performance Analysis: Track campaign results, conduct A/B testing, and leverage data insights to continuously refine and improve performance across channels.
  • Cross-Functional Collaboration: Work closely with global and local teams across product, marketing, and operations to ensure new and ongoing campaigns align with the company's objectives.
  • Project Management: Prioritize and manage multiple campaigns, ensuring timely and efficient execution.
  • Customer Insights: Use analytics to understand customer behavior, driving personalized strategies that enhance engagement and retention.
To Be Successful In This Role:
  • At least 2 years of experience in marketing automation, lifecycle management, or CRM campaign execution.
  • Experience implementing customer lifecycle stages and working with CRM platforms (e.g., Braze, Salesforce, HubSpot).
  • Familiarity with analytics tools (e.g., Tableau, Mixpanel, Google Analytics) and basic SQL or database concepts, with a willingness to learn.
  • Strong problem-solving skills, attention to detail, and ability to manage multiple tasks and stakeholder relationships.
  • Excellent communication skills and a proactive, growth-oriented attitude.
  • A proactive attitude and eagerness to learn new tools and technologies.
  • Proficiency in English is required, and knowledge of any additional language is an advantage.
Benefits & Perks In A Nutshell:
  • Flexible working arrangements
  • Sabbatical & special leave policies
  • WeRoad partnership
  • Birthday, 24th + 31st December off
  • Mobility Credit
  • Health Insurance
  • Employee assistance program
Diversity, Equity & Inclusion:

Gh-Gruppe is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

About Gh-Gruppe:

Gh-Gruppe is the Mobility Super App with the largest vehicle choice for consumers across Europe. More than 54 million users in 16 markets and in over 170 cities today are already moving freely from A to B by accessing the largest selection of mobility options available in one app.

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