Creative Strategist

As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling. Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You'll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.

Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in-house creative and design strategy.

Key Responsibilities

• Competitive & Landscape Analysis
• Creative Performance Analysis
• Writing & Developing Creative Briefs
• Creative Project Management
• Conduct market research and trend analysis to identify emerging creative trends and behavioral shifts on platforms like YouTube, Instagram, and TikTok.
• Utilize tools such as Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
• Translate cultural and platform-specific trends into creative strategies that foster audience engagement and brand affinity.
• Analyze competitor campaigns using tools like Ads Transparency Center, Meta Ads Manager, and third-party benchmarks.
• Collaborate with Product and Growth teams to align messaging with market gaps and opportunities.
• Assess live ad campaigns to determine creative effectiveness across demographics and platforms.
• Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to analyze engagement metrics and suggest creative pivots.
• Promote a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on data.
• Develop clear, data-informed creative briefs that include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
• Work with internal designers, copywriters, and videographers to realize ideas aligned with campaign KPIs.
• Manage multiple concurrent creative projects from ideation to performance review.
• Coordinate with marketing, product, brand, and legal teams to ensure timely delivery.
• Utilize tools like Clickup, Sheets, and Google Workspace for workflow and communication management.

Requirements Minimum Requirements :

• 3+ years of experience in digital marketing, creative strategy, or performance advertising.
• Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
• Strong analytical skills with the ability to translate data into creative decisions.
• Understanding of media buying and sales data.
• Excellent communication and brief-writing skills.
• Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.

Preferred Qualifications :

• Experience working with global brands or in a fast-paced tech environment.
• Knowledge of META Ads and TikTok Ads.
• Ability to craft storytelling across diverse cultures and markets.

Benefits Why Join Us?

At LDX Digital, we don't just tell stories—we shape them with data, creativity, and purpose. Join a team where your ideas fuel global impact, your insights shape narratives, and your creativity meets cutting-edge technology.

• Remote work flexibility.
• 20 days of PTO.
• An AI-first business that has grown 200% quarter over quarter.
• Excellent learning environment.
• Leading Google + YouTube Ads agency working with innovative brands.

Intermedio

Marketing

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