Admissions & Marketing Manager

Introduction to Raoul Wallenberg International School (RWIS)

Raoul Wallenberg International School Palma (RWIS) is a values-driven learning environment committed to fostering future-focused, inquiry-based education. Guided by the values of honesty, compassion, courage, and drive, we provide a nurturing yet challenging space for students to thrive academically and personally. Located in the stunning setting of Mallorca, Spain, RWIS is dedicated to empowering learners from diverse backgrounds to become ethical leaders and global citizens.

Admissions & Marketing Manager

Position : Admissions & Marketing Manager (Admissions, Marketing, PR and Communications)

Reporting to : Business and Operations Manager / Head of School

Salary and Benefits : Competitive Salary in line with the position's responsibility and scope of work, as well as the candidate's experience and qualifications. Additional benefits include free lunch, continued professional development, access to a group health insurance scheme.

Deadline for applications : Applications will be reviewed on an ongoing basis and applicants are encouraged to apply ASAP.

Start date : ASAP / upon agreement.

The Opportunity

This is an exciting opportunity for an experienced professional to contribute to the growth and success of RWIS. As the Admissions & Marketing Manager, you will play a pivotal role in shaping and communicating the school's vision to prospective families, stakeholders, and the wider community. You will be responsible for overseeing admissions, marketing, and communications, ensuring that RWIS is positioned as a leading choice for future-focused, inquiry-based education in the region.

Position Scope

• Admissions : Develop and implement a highly effective admissions strategy, supported by relevant policies and procedures. Serve as the first point of contact for prospective families, providing guidance and support throughout the admissions process, ensuring a high rate of conversion from enquiry to enrollment. Organize and lead school tours, open days, and orientation events. Maintain accurate and up-to-date admissions data using Veracross and provide regular reports to the HOS. Collaborate with academic staff and families to ensure a seamless onboarding experience for new families.
• Marketing & Communications : Develop and execute a comprehensive marketing and PR strategy to promote The RWIS Way both locally and internationally. Manage the school's digital presence, including website updates, social media platforms, and digital advertising campaigns. Act as the "brand guardian" to ensure all materials align with RWIS's ethos, values brandbook and communications policy. Oversee the creation and review of promotional content such as newsletters, prospectuses, and event materials. Actively engage with the local and international media, business, NGO and diplomatic community to position RWIS as their school of choice.
• Event Management & Community Engagement : Plan and execute events that foster community spirit and promote RWIS to prospective families and partners. Oversee the activities of the Parent-Teacher Association (PTA) and act as a liaison between parents and the school. Organize fundraising and events in collaboration with the Business and Operations Manager to advance the RWIS mission.
• Strategic Development : Work closely with the Senior Leadership Team to align with the school's broader strategic objectives. Provide strategic insights on market trends and opportunities to advance the RWIS mission and vision in every way. Provide regular reports and proposals for SLT and Board approval.

Key Performance Indicators (KPIs)

• Growth in student admissions aligned with annual targets.
• Measurable increase in engagement across digital platforms (e.g., website traffic, social media reach).
• Positive feedback from new families on the admissions process and existing families on school communications.
• Successful execution of community events and marketing campaigns.
• Strengthened relationships with community stakeholders, generating mutually beneficial partnerships.

Ideal Candidate

Qualifications and Experience :

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• Proven experience in admissions, marketing, or community relations, ideally within an international school setting.
• Strong understanding of digital marketing tools and social media platforms.
• Experience managing events and community engagement initiatives.
• Experience as an international school educator will also be an advantage.

Skills and Attributes :

• Exceptional interpersonal and communication skills, adopting various mediums of communications.
• Strategic thinker with a creative approach to problem-solving.
• Proficiency in Google Workspace and familiarity with marketing and AI tools is highly desirable.
• Fluent in English; additional languages (Spanish, German, Swedish) are a strong asset.
• Ability to multitask and manage time effectively in a dynamic environment.
• Passion for education and alignment with RWIS values.

How to Apply :

Interested candidates should submit the following to

• A detailed CV.
• A cover letter highlighting your suitability for the role.
• Contact details of at least two professional references.

Next Stages :

Longlisted candidates will be contacted for an initial interview on an ongoing basis. Successful candidates will progress to a panel interview. Pre-employment reference checks and criminal record clearance will be conducted as part of our safer recruitment procedures.

Raoul Wallenberg International School is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Raoul Wallenberg International School believes that every child has the right to grow up in a healthy, safe, secure, and supportive environment. As an institution, we prioritise and promote child protection above all else and adopt a strict zero-tolerance policy towards the mistreatment or abuse of children. Raoul Wallenberg International School supports the International Task Force on Child Protection (ITFCP) Reports and Recommendations and we hold ourselves to a high standard of effective recruitment practices with specific attention to Child Protection. As part of our safer recruitment procedures, Raoul Wallenberg International School conducts pre-employment reference checks before confirming any appointment. Furthermore, we request all successful candidates to undergo criminal record checks in their country of residence and / or previous countries of employment. Personal data is collected and used for recruitment purposes only in accordance with our Privacy Policy. Raoul Wallenberg International School reserves the right to make an appointment at any time, even before the posted deadline, if an exceptional candidate is identified early in the process. For this reason, interested candidates are encouraged to apply at the earliest possible time. Join us in shaping the future leaders of tomorrow at Raoul Wallenberg International School. We look forward to welcoming a passionate and skilled professional to join our vibrant and values-driven community

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