Data Engineer and Marketing Analytics Manager

hace 3 semanas

Alcobendas, Madrid, España Celonis A tiempo completo

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

The Team:

The Marketing Analytics and Insight team is part of the marketing operation, and works in close partnership with cross functional teams including the broader go-to-market organization, marketing and sales organizations. As the engine and oil of our marketing machine, driving efficiency, optimization and smooth operations.

The Position:

As our new Data Engineer and Marketing Analytics Manager, you will be responsible for leading Celonis' marketing analytics strategy, ensuring data integrity, enabling advanced marketing measurement frameworks, and applying predictive analytics to drive performance optimization. We are looking for passionate professionals who have expertise across;

  • Data Engineering & ETL: Ensuring seamless data extraction, transformation, and loading (ETL) from various marketing platforms into analytics systems.
  • Advanced Analytics & Predictive Modeling: Leveraging machine learning algorithms, statistical modeling, and attribution analysis to forecast trends and optimize budget allocations.
  • BI & Dashboarding: Developing real-time, interactive marketing performance dashboards using Power BI, Tableau, or Looker.
  • Multi-Touch Attribution (MTA) & Marketing Mix Modeling (MMM): Designing frameworks to assess campaign impact across channels (paid, organic, email, social, events, etc.).
  • Data Governance & Integration: Managing data pipelines and ensuring consistency across CRM, marketing automation, and analytics platforms.

The Work You'll Do:

  • Data Engineering & Governance
    Partner with data engineers to build automated data pipelines that aggregate marketing data from sources like Google Ads, LinkedIn, Salesforce, Marketo, and HubSpot.
    Ensure data integrity, de-duplication, and accuracy in marketing datasets through validation processes.
    Work with IT and BI teams to enhance data warehouse structures for more efficient reporting.
  • Advanced Analytics & Predictive Modeling
    Develop predictive models (e.g., lead scoring, churn prediction, customer lifetime value modeling) using Python, R, or SQL.
    Implement Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to measure channel effectiveness and optimize marketing spend.
    Conduct A/B testing and experimental designs to assess campaign effectiveness.
  • Performance Reporting & Dashboards
    Design and maintain self-service dashboards in Power BI, Looker, or Tableau to provide actionable insights to marketing leaders.
    Automate marketing performance reports for C-suite executives to track pipeline impact, CAC, and funnel efficiency.
    Create real-time dashboards to monitor lead flow, campaign effectiveness, and conversion trends.
  • Cross-Functional Collaboration & Strategic Insights
    Partner with Sales Operations & Revenue teams to align marketing analytics with pipeline generation (pipegen) goals.
    Work closely with demand generation to evaluate campaign ROI, budget allocation, and channel performance.
    Collaborate with Finance teams to assess customer acquisition cost (CAC), ROI, and revenue contribution.
  • Tools & Technologies Management
    Oversee the integration and usage of marketing analytics tools, including Google Analytics, Salesforce, Marketo, Power BI, and HubSpot.
    Drive adoption of advanced analytics solutions within the marketing team by providing training and best practices.
  • Leadership & Mentorship
    Lead and mentor a team of marketing analysts, providing strategic direction and technical guidance.
    Foster a culture of experimentation and data-driven decision-making within the marketing team.

What You'll Bring:

  • Experience: 5+ years as a Data Engineer, Data Architect, or similar role.
  • Tech Stack: Proficiency in SQL, Python, and ETL tools (e.g., dbt, Apache Airflow, Fivetran).
  • Cloud Platforms: Experience with AWS, GCP, or Azure for data engineering solutions.
  • Database & Warehousing: Hands-on experience with Snowflake, BigQuery, Redshift, or similar.
  • Data Processing: Experience with batch and streaming data processing frameworks (e.g., Spark, Kafka).
  • Marketing & Sales Data: Understanding of CRM, marketing automation, and web analytics data (e.g., Salesforce, Marketo, Google Analytics).
  • Data Governance: Knowledge of data security, compliance, and best practices.
  • Analytical Mindset: Ability to translate complex data into actionable insights

What Celonis Can Offer You:

  • The unique opportunity to work with industry-leading process mining technology.
  • Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more).
  • Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more).
  • Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more).
  • A global and growing team of Celonauts from diverse backgrounds to learn from and work with.
  • An open-minded culture with innovative, autonomous teams.
  • Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more).
  • A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.

About Us:

Celonis helps some of the world's largest and most esteemed brands make processes work for people, companies and the planet. With over 5,000 enterprise customer deployments across nearly every industry, the Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation. It's system-agnostic and without bias, and empowers companies to reduce waste, create value and benefit people across the top, bottom, and green lines. Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Data Privacy, Equal Opportunity, and Accessibility Information

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations.

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