Product Marketing Manager

Join or sign in to find your next job

Join to apply for the Product Marketing Manager role at Fluidra

1 day ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager role at Fluidra

Get AI-powered advice on this job and more exclusive features.

We are a leading company in the global pool & wellness industry

Fluidra, a multinational group listed on the Spanish Stock Exchange, is the global leader in the pool and wellness industry. Founded in 1969, Fluidra has long-standing experience in developing innovative products and services in the global residential and commercial pool market.

Fluidra has a clear mission: to create the perfect pool and wellness experience responsibly.

Fluidra operates in more than 47 countries through its subsidiaries. We have more than 135 sales branches and more than 35 production centers around the world, in addition to strategically distributed logistics hubs that support our production and distribution centers.

Our team is comprised of more than 7,000 employees motivated and skilled employees from over 45 countries.

Mission

We are seeking a strategic and hands-on Product Marketing Manager to lead the marketing activities for our Cleaning (manual and automatic), Heating & Pool Covers categories in the pool industry. This role will support our commercial strategy in key international regions and ensure alignment between product positioning, sales enablement, and market competitiveness. You will work cross-functionally with Global

Product managers (CPO), Sales & local marketing teams, and Global Digital team to develop the business & drive growth.

Your Responsibilities

• Analyze and monitor market trends, competitor products, and pricing strategies across target regions. Build a good understanding of the market focused on:
  • Consumer purchase and usage behavior.
  • Competition knowledge.
  • Trends inside and outside our industry
  • Requests from commercial companies.
    
    
• Identify product needs and opportunities to maintain and grow a competitive portfolio. Develop & manage the product roadmap for the categories in coordination with the Global Product Management Team (CPO). Collaborate closely with Local sales teams (commercial companies/countries) to collect feedback and define market-fit actions.
• Define and update positioning and pricing strategies in collaboration with Revenue Growth Management Team & local sales teams.
• Support the implementation of new products into the market, including product roll-out plans and go-to-market coordination.
• Control the complexity of the Portfolio (SKU rationalization) and inventory levels.
• Support the forecasting activities providing a view of the market trends and competitive situation.
• Recommend, create and update sales-oriented documents such as benchmark tables, sales pitch, range recap.
• Provide guidelines and support Marcom Manager and Training team for execution of B2B and B2C communication materials especially
  • Annual catalogs
  • Product visuals
  • Product leaflets and brochures
  • Videos
  • Coordinate content update in new tools (PIM, Brand websites, …).
  • Monitor user's satisfaction via available tools (reviews platform, social media, sales feedback…)
  • Design and deliver training programs for sales teams, distributors, and partners to drive product adoption and technical understanding.
  • Develop sales enablement materials (presentations, brochures, technical sheets, videos) to support product launches and campaigns.
  • Understand the B2C, B2B2C & D2C dynamics in order to define the best strategy for cleaning products.
    
    
  To succeed in this role, you'll need a positive attitude and the following:
  • Engineering or Economics decree with specialization in Marketing/business
  • 3 years of experience in product or category marketing, preferably in B2B or technical/industrial environments.
  • Proficient professional English (written & spoken) & Spanish
  • Able to exchange and work as a team with R&D and Factories' teams as part of product development process
  • Good use of Excel, PowerBI, Power Point among others.
  • Willingness to travel internationally to engage with sales teams, partners, and industry events.
    
    

At Fluidra, we are committed to both the professional and personal development of our employees. Thanks to our highly qualified team of experts we are able to fulfill our main mission: To create the perfect Pool and Wellness experience responsibly.Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesManufacturing

Referrals increase your chances of interviewing at Fluidra by 2x

Marketing Activation Specialist - BC Barcelona

Sant Just Desvern, Catalonia, Spain 3 days ago

Assistant Brand Manager Durex & Veet Spain

Sant Just Desvern, Catalonia, Spain 1 week ago

Digital Global Brand Manager (beauty industry)Digital Global Brand Manager (beauty industry)Senior Amazon Brand Manager - Future OpportunitiesOnline marketing position in a startup in Barcelona, Spain

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

---