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Marketing Cloud Specialist

hace 1 mes

Alicante, Alicante, España BCA Europe A tiempo completo

Remote Others :

Competitive salary and benefits

Join one of Europe's largest B2B used vehicle remarketing businesses At BCA Europe, we're more than just a vehicle remarketing company. We are Europe's largest vehicle remarketing business, the backbone of the automotive supply chain.

We are seeking an experienced Marketing Cloud Specialist to help us achieve our business objectives by developing and executing automated marketing communications that support the customer journey from lead generation to sales and retention across Europe.

As part of the EU Marketing team, this role specializes in multi-channel marketing automation, focusing on brand consistency and measurable marketing effectiveness. You will develop European-wide automated marketing activities covering customer lifecycle, activation, and campaigns. Collaborating with another EU Marketer and the Salesforce EU team, you will enhance channels and communications to be targeted and personalized for maximum effectiveness. The role involves working closely with team members, BCA's Business Solution Hub, country marketers, and the Data Intelligence team.

Role Responsibilities:

  • Understand BCA's marketing and commercial context and utilize Salesforce Marketing Cloud, Data Cloud, and CRM to develop email templates, Cloud pages, and multi-channel journeys in Journey Builder.
  • Analyze customer digital behavior for profiling and segmentation in Data Cloud.
  • Report on campaign results to benchmark and improve strategies.
  • Support Data Cloud architecture and data models, and analyze campaign analytics for future recommendations.
  • Provide escalation support for EU marketing teams on Data/Marketing Cloud issues.
  • Perform QA checks, collaborate on data feeds and integrations, and prepare for system upgrades.
  • Work with third-party agencies to enhance processes and functionalities.
  • Establish processes supporting customer touchpoints and automate communications.
  • Train users, create tutorials, and promote SF skills organization-wide.
  • Define requirements, process maps, and stay updated on marketing automation trends.

Knowledge and Experience:

  • Salesforce certifications: MC Admin, MC Consultant, MC Specialist.
  • Proficient in Data/Marketing Cloud, Journey Builder, Mobile Studio, with complex build experience.
  • Experience in the automotive sector and B2B marketing (minimum 2 years).
  • Bachelor's degree in marketing, communications, or related field.
  • Strong understanding of Salesforce best practices and data streams for segmentation and personalization.
  • Excellent English communication skills.

Key Competencies:

  • Experience working remotely in multicultural environments.
  • Team player with excellent interpersonal skills.
  • Detail-oriented, creative, organized, and deadline-driven.
  • Open to learning new tools and feedback.
  • Professional, responsible, flexible, proactive, and problem-solving.
  • Self-motivated, enthusiastic, passionate about marketing automation.

Our policy is to employ the best-qualified individuals and promote equality in employment opportunities regardless of gender, race, ethnicity, age, sexual orientation, religion, or disability.

Thank you for your interest. Due to high response volume, we cannot reply to all applicants. If you haven't heard within two weeks, please assume you have not been successful.

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