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Brand&Trade Manager

hace 4 semanas

Santa Cruz de Tenerife, Santa Cruz de Tenerife, España Amer Global Brands A tiempo completo
At Amer Global Brands, we are looking for a Brand and Trade Manager who wants to enhance and develop their career in the world of spirits with a diverse portfolio.

What would your responsibilities be?

Brand Management :
  • Manage brands on a national level, focusing on brand building for an assigned group of brands in the Iberian Market (Spain and Portugal).
  • Develop brand strategies based on market and client insights, recommending adjustments to central guidelines for local market needs, and contribute to the annual brand planning process in Iberia with hands-on expertise on consumer and category trends.
  • Lead brand building initiatives to maximize distribution and visibility, increase sales, and implement brand activities in trade channels, including POS and on-trade actions. Foster and expand customer relationships to strengthen the company's position and the brands.
  • Manage projects related to image and awareness development for the assigned brands across Spain and Portugal.
  • Coordinate all projects in Iberia concerning image and awareness development, ensuring complex project management.
  • Handle communication across all touchpoints with clients, including digital presence, collaboration with local KOLs, POSM, merchandising units, and cross-channel production.
  • Recommend brand initiatives aligned with key consumption moments, utilizing media, events, sponsorships, and public relations to meet objectives like trial and education.
Trade Management :
  • Implement trade marketing plans for specific brands, ensuring excellent coordination with sales teams and customers.
  • Plan, execute, and report on on-trade activities.
  • Understand shopper, consumer, and customer behavior at the point of sale.
  • Act as a link between the brand owner and sales team to align brand needs with channel strategies.
  • Facilitate communication of customer needs from sales to brand owners.
  • Participate in commercial and marketing strategies.
  • Continuously seek activity improvements.
  • Monitor competitor activities across channels.
  • Educate, inspire, and engage internal and external teams.
  • Develop precise plans and toolkits for the on-trade channel.
Team Leadership :
  • Lead a team of two members.
  • Empower the team to achieve brand objectives.
  • Align team efforts with organizational sales goals.
  • Monitor team performance and execution.
Reporting :
  • Regularly monitor and report on A&P spending, consumer pricing, project execution, sales, and performance metrics.
Minimum Requirements :
  • At least three years of experience in brand management or trade marketing, with a proven track record of working closely with sales teams on digital projects, trade marketing, PR, and events.
  • Knowledge of the premium wines and spirits industry or on-trade channels is highly desirable.
  • Strong business planning skills; capable of analyzing, planning, organizing, executing, and evaluating projects independently.
  • Experience in trade activities, execution, and planning, including developing toolkits for sales teams.
  • Ability to collaborate effectively with sales teams to achieve results and to share knowledge constructively.
  • Fluent in Spanish and English.
  • Willingness to travel for brand events, activations, and market visits with sales teams.
What We Offer :
  • Flexible working hours.
  • Workplace near Sarrià, Barcelona.
  • Flexible compensation with various benefits.
  • Team-building activities to foster team cohesion.
  • Employee discounts on our products.
  • Health insurance with a multinational provider.
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