Product Marketing Manager

hace 3 semanas

Barcelona, Barcelona, España Fluidra SA A tiempo completo
Fluidra is a global leader in the pool and wellness sector

Want to get to know us?

We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool market worldwide. Our mission is clear: to create the perfect pool and wellness experience responsibly.

Currently, we operate in over 47 countries through our own subsidiaries. We have more than 135 commercial offices and over 35 production centers worldwide, along with strategically distributed logistics platforms to support both production and distribution centers.

We would love for you to join our team of over 7,000 people, highly skilled professionals specializing in a variety of disciplines.

We are seeking a strategic, go to market and results-driven Product Marketing Manager to drive awareness, demand, and adoption of our construction products in the market.

This role will be responsible for positioning and promoting our product effectively by defining messaging, understanding customer needs, developing go-to-market strategies, and equipping sales teams with the necessary tools to succeed. You will work cross-functionally with Global Product managers, Sales, local marketing, and Digital teams to execute marketing strategies that differentiate our product and drive growth.

Your responsibilities:

  • Regional customer requirements: Understanding regional customer requirements and industry trends.
  • Product strategy: Define brand, pricing and channels and create competitive positioning and messaging.
  • Go to market strategy and execution: Define and implement GTM strategies for product launches and current range, collaborating with local teams to ensure success. Work closely with sales and operations teams to ensure competitive pricing aligned with market demands along with margin goals.
  • Benchmarking competitors: Analyzing product specifications to provide this information to the global product management team ensuring a correct roadmap for the region.
  • Marketing & demand generation: Plan and execute integrated marketing campaigns to generate awareness and demand. Develop content and marketing assets and work closely with digital marketing.
  • Support to sales teams: Develop sales enablement materials, including presentations, battle cards, product guides and product trainings.

To succeed in this role, you'll need a positive attitude and the following:

  • Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
  • 5+ years of experience in product marketing, preferably in home appliances & consumer electronics.
  • Strong understanding of GTM strategies, customer segmentation, and competitive positioning.
  • Experience with sales enablement, marketing campaigns, and demand generation.
  • Strong analytical skills with the ability to interpret market data and competitive insights.
  • Excellent communication skills, both written and verbal in English and Spanish.
  • Proven ability to work cross-functionally with Product, Sales, and local Marketing teams.
  • Experience in launching and promoting products in multiple regions is a plus.

What can you expect from Fluidra?

  • A multidisciplinary team of professionals working collaboratively in a dynamic environment.
  • A stable project offering the opportunity to influence business strategy and success directly.
  • Permanent contract and flexible compensation options: you decide if part of your gross salary goes to tax-exempt products (restaurant card, transportation, childcare, and health insurance).
  • Flexible hours, with shortened workdays on Fridays and throughout August.
  • A hybrid work model: combine office presence with two days of remote work per week.
  • Offices located in Sant Cugat del Vallès, easily accessible by public transportation (Sant Joan station).
  • Special discounts on various products and services.
  • Opportunities for growth and professional development, with training tailored to your areas of improvement and online courses in various topics.

At Fluidra, we are committed to both the professional and personal development of our employees. Thanks to our highly qualified team of experts we are able to fulfill our main mission: To create the perfect Pool and Wellness experience responsibly.

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