Marketing Manager Genetic Testing Solutions

hace 3 semanas

Paterna, Valencia, España Vitrolife Group A tiempo completo

Unlocking the Potential of Science and Technology

The Vitrolife Group is dedicated to overcoming obstacles in building a family, helping our customers and patients fulfill their dream of having a baby.

Global Marketing Role

We seek a strong marketing professional to develop the global direction of genetic testing solutions through robust marketing programs like launches, concepts, and campaigns. This individual will be responsible for leading consumer/patient initiatives and collaborating closely with Product Directors & Regional Marketing teams.

This role requires excellent communication skills, digital savvy, and extensive marketing experience to turn strategies into delivering content to the right people at the right time. The ideal candidate must be adept at multicultural and cross-functional collaboration, preferably with experience navigating a global setting with multiple stakeholders.

To succeed, you'll need a pragmatic, positive, creative mindset with both strategic and operational focus. A solid business acumen is essential to identify and act on growth potential. You'll be part of the broader Global Marketing & Academy team, reporting directly to the VP of Global Marketing.

Main Responsibilities
  • Develop and communicate a clear, visionary marketing strategy aligned with Vitrolife Groups and Genetic testing solutions long-term business objectives.
  • Lead the development of value propositions and marketing plans, campaigns, and selling tools on a global level.
  • Plan and develop an optional marketing mix with a high focus on digital marketing strategies & deliverables (web, email campaigns, webinars, content for social media).
  • Drive collaboration with internal and external stakeholders concerning service launches and campaigns, and lead preparation and execution of marketing concepts related to new important launches to ensure commercial impact.
  • Work closely with upstream product management team to bring voice of customer and voice of market into the test/product vision and roadmaps.
  • Lead the development of best-in-class patient marketing concepts & campaigns to ensure strong communication and lead generation from this target audience.
  • Track campaign and launch effectiveness and secure continuous improvement of activities.
Requirements
  • A master's degree in marketing, communication, or similar.
    • At least 5 years of work experience from previous regional or global marketing roles.
    • At least 5 years of work experience from digital marketing/omnichannel and marketing automation as it relates to digitalizing the customer journey.
    • Strong experience within marketing and brand management, preferably from the medical device industry or fast-moving consumer industry.

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