EU Digital Retail Analyst

hace 2 semanas

Sant Cugat, Barcelona, España HP A tiempo completo

EU Digital Retail Analyst

Description -

At HP, we believe in the power of data to transform how we operate and grow. To unlock this potential, we've built a world-class Advanced Analytics team consisting of data scientists, data strategists, data engineers, and other subject matter experts. We work together to leverage data in ways that accelerate the company's growth and improve decision-making across the organization.

HP ships four products a minute—whether through in-store transactions, online platforms, direct sales, or commercial channels—giving us a unique opportunity to analyze vast amounts of data. We're committed to driving innovation in our analytics capabilities to enhance visibility and insights across our diverse customer touchpoints.

We are looking for a curious, data-savvy individual with strong analytical skills and business acumen to join our team as a Strategist. In this role, you will work with internal and external stakeholders to deliver actionable insights, manage Marketing ROI Model application processes, and support the Digital Retail Strategy team in driving measurable business impact.

As a Strategist, you will be at the forefront of transforming data into strategic business insights, helping HP make smarter decisions and deliver value to customers and stakeholders.

The ideal candidate will have rich experience in e-commerce, building and deploying marketing mix models. The candidate should have a strong curiosity to understand the drivers of business performance and a passion for influencing diverse stakeholders.

Responsibilities:

  • Stakeholder Collaboration: Build and maintain relationships with key internal stakeholders, ensuring a thorough understanding of their needs to provide tailored analytical solutions.
  • Insight Development: Analyze data and model output to select key insights and conclusions, developing comprehensive recommendations for optimizing business and financial performance.
  • Support Model Application: Work closely with the Data Science team to validate and interpret the outputs of Marketing ROI Models, ensuring they align with business objectives and provide actionable insights.
  • Data Integration: Identify and integrate new data sources that can enhance the models' predictive capabilities and improve overall analytical accuracy.
  • Evaluation of Investments: Consult with business leaders on marketing and advertising strategies, evaluating campaigns for return on investment (ROI) and brand impact.
  • Deliverable Creation: Prepare and deliver high-quality reports, dashboards, and presentations to communicate insights and recommendations effectively.
  • Continuous Improvement: Partner with the Advanced Analytics team to identify opportunities to refine and improve existing processes, ensuring the highest quality outputs.

Requirements:

  • Technical Skills: Proficiency in analytical tools such as Excel, Power BI, Tableau, or similar platforms is a must.
  • Advanced knowledge of SQL and practical knowledge of at least one programming language – Python or R is a must.
  • Familiarity with cloud coding collaboration platforms (Databricks, Dataiku etc.) with version control (GitHub) is a strong asset.
  • Media Mix Knowledge: Familiarity with Marketing Mix Modelling (MMM) and post-campaign evaluation is a strong asset.
  • Business Acumen: Strong understanding of ecommerce and online advertising framework and its application in driving business decisions. Ability to translate analytical outputs into business insights.
  • Analytical Thinking: Excellent problem-solving skills with a proven ability to handle complex data sets and derive actionable recommendations.
  • Education: Bachelor's or Master's degree in a relevant field such as Business Analytics, Data Science, Marketing, Economics, or Statistics.
  • Experience: At least 3-5 years of experience in advanced analytics, consulting, marketing analytics, or similar fields.
  • Change Agent: Proven ability to influence stakeholders' behaviors and decision-making through clear, actionable analytics and storytelling. Understands that the power of analytics lies in enabling meaningful, data-driven change. Experience in influencing decisions and driving projects in a complex, matrixed organization is a plus.
  • Communication Skills: Exceptional verbal and written communication skills, including the ability to present insights clearly and effectively to both technical and non-technical audiences. Fluency in English is a must. Any other EU language is a plus.
  • Collaboration Skills: Demonstrated ability to work in cross-functional teams and build relationships with diverse stakeholders.
  • Project Management: Strong organizational skills with experience managing projects and deadlines in a dynamic environment.

In conclusion, joining HP Inc. means joining a company that has a rich history, values innovation, fosters career growth, and is committed to making a positive impact on the world. If you are ready to be part of a team that is shaping the future of technology and the world, we invite you to consider HP Inc. as your next career destination.

Do not miss this opportunity to be part of something extraordinary. Apply today and let us innovate, create, and inspire together at HP Inc.

Are you ready to take the first step towards an exciting future with HP Inc.? Join us today and let us make it happen together

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