Head of B2C Performance

Pioneer of online flash sales since 2001 and key player in European e-commerce Veepee collaborates with over 7000 brands to offer highly discounted products available for a limited time. Operating across various sectors including fashion, home, wine, travel and beauty, Veepee achieved a turnover of €3.3 billion (incl. VAT) in 2024 and employs 5 000 staff members across 10 countries.Head of B2C Performance Merchandising fixed term MWX • Barcelona, Cataluña, SpainJob DescriptionWithin the Marketing Operations team reporting to the Head of Marketing Operations your main missions will be to support the growth of all our B2C platforms, define the strategy and together with your team ensure the correct implementation of the daily merchandising of all our sites. Additionally you will follow B2C performance per country and implement action plans where needed.You will lead a team of 4 B2C Merchandisers (& 3 interns) working on all verticals/businesses across all our B2C countries.TasksMerchandising:Define the Group merchandising strategy and lead the implementation of this strategy on all our B2C platforms (11 site IDs).Define & improve the Group Merchandising Strategy.Glocal merchandising guidelines for homepage & tabs.Ensure all platforms (homepage & tabs) are merchandised following the Group guidelines while taking into account local specificities.Handle communication with commercial teams requesting/challenging positioning of banners on the HP.Optimize daily attractivity of our offer and appropriate traffic allocation between Veepee products and marketing support.Develop and use daily quality indicators (B2C segmentation, Offer quality score, etc.) within daily attractivity assessment.Collaborate closely with planning teams to deliver the most balanced and optimised planning also from a B2C perspective.Be an active contributor in the development of a new daily attractivity tool.Build & improve processes (within team & with other departments) and reporting driving to efficiency & insights.Hiding process for non‑performing sales on the homepage.Hiding process for Brandsplace boutiques when Flash sales of the same brands.Travel homepage visibility, etc.B2C performance:Follow the B2C performance of the Group with a focus per country and set up relevant actions to support growth.Monitor daily performance per platform (B2C/B2B platform functioning, etc.).Support your team to set up action plans in collaboration with other teams (CRM, Trade Project) to act proactively and reactively following trends to support growth.Identify strategic levers to further improve the performance (per platform).Improve member experience:Collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience.Express improvement needs for tools, processes and features on the homepage/tabs (A/B testing, benchmarking).Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.).Share business objectives with UX and data teams to improve algorithm personalization.Data expertise:Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance.Track HP & tab performance through KPIs such as UV sales entry rate, UDSV share of voice per business /UV order to assess merchandising performance and steer action plans.Collaborate with the marketing data & insights and marketing excellence teams to develop and improve marketing reports and dashboards to track the business and improve (team) performance.Own reporting to internal and external stakeholders.Team management:Manage the team to execute tasks: ensure tasks are completed with operational excellence and in time.Ensure your team works in the most efficient way possible (tools, processes, etc.) in collaboration with the Marketing Excellence team.Be the coach of your team members to develop professionally (setting and tracking OKRs) & personally.Develop an international mindset to manage a culturally diverse team.Act as a point of contact for local HR and be informed of country specificities.Collaboration with other teams:Collaborate closely with your planning & marketing colleagues to optimise the platform & performance.Collaborate with key local stakeholders (commercial teams, Excos, etc.) - TBD in light of the replacement mission.Act as the key spokesperson for the countries regarding marketing topics - TBD in light of the replacement mission.MUST HAVE skillsTechnical skillsTeam management & development.Strong analytical skills (perform analysis, deduce insights, develop strategies).Project management.Marketing knowledge (understanding of brand & trade marketing, digital marketing, etc.).Commercial mindset & understanding of brand environments.Consumer mindset & understanding of consumer trends.Proficiency in computer tools mainly Microsoft Office Suite & G Suite.Mastery of Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.).Professional fluency in English (spoken & written).Strategic and long‑term vision.Business and result oriented with an analytical mindset.Creative and innovative thinking.Proactivity and agility; ability to find solutions, autonomy.Attention to detail, organizational and prioritization skills.Excellent oral and written communication skills.Excellent interpersonal skills.Recruitment Process1HR interview2 interviews / question round with the Head of B2C Performance & Merchandising3 Manager interviewRequired Experience DirectorKey SkillsAccounting SoftwareCounsellingIncome TaxMaintenanceFront OfficeACCAEmployment Type ContractExperience yearsVacancy 1EEO Statement All our positions are open to people with health conditions or impairments.Company Statement We are convinced that it is up to you to define the way you work to develop yourself and to progress. At Veepee we guarantee that you can just be yourself For the service of diversity and inclusion Veepee is committed to reviewing all applications received on an equal basis.#J-18808-Ljbffr