Onsite search expert
hace 1 semana
Onsite Search Expert
An onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website. This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings. Onsite search optimization aims to get customers the products they want quickly.
Location: Barcelona Sant Cugat – Spain
Hybrid work: 2 days in a week onsite.
Years of experience needed: 10+ Years (Do not share SEO profiles, we need senior profiles with Onsite Search.)
Technical Skills:
- Create a robust on-site search strategy for digital direct business.
- Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.
- Always ensure best relevancy for the onsite searches.
- Continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.
- Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).
- Optimization of search result page (SRP) dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
- Plan and execute upsell and cross-sell campaigns on various real estates on the stores by leveraging the tool's capabilities.
- Work together with the e-commerce merchandising team on a roadmap and create and execute optimization activities.
- Perform keyword search in coordination with business objectives to optimize existing onsite search experience and define new opportunities.
- Address pain points for the search keywords and improve the relevancy/result accordingly.
- Quality control to ensure the best relevancy and end-to-end experience (audit and analyze).
- Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords.
- Minimize the search result pages with 0 results to avoid exits from the online stores.
- Communicate performance and initiative status to stakeholders in monthly business reviews.
- Stay on top of the trends related to search and onsite search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
- Leverage the tool to personalize onsite search experiences based on user behavior, browsing history, etc.
- Data Analytics + Campaign management knowledge + Data Obsession.
- SQL Knowledge, web analytics (HTML).
- No interaction with SEO Team. Only interaction with Merchandising + Adv teams NPI and campaigns. Analyzing Google Analytics Data and making insights.
Certifications Needed:
- SQL OR HTML OR Any email campaigning tools certification.
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