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Product Marketing Manager, French Speakers
hace 4 semanas
As part of the Marketing team, you will be based in Spain (Barcelona or Madrid), reporting directly to the CMO.
Your main missions will be:
Product Positioning & Messaging
- Develop product positioning, messaging, and value propositions that differentiate our product in the market.
- Craft compelling narratives and key messages for product launches, ensuring alignment with the overall brand strategy.
- Collaborate with the product team to translate technical features into clear customer benefits.
Go-to-Market Strategy
- Define and execute go-to-market (GTM) strategies for new feature releases.
- Work closely with sales, marketing, and customer success teams to develop GTM plans that drive product adoption and revenue growth.
- Coordinate with cross-functional teams to ensure successful product rollouts, including developing launch materials and communication plans.
Market Research & Competitive Analysis
- Analyze competitor offerings and identify key differentiators for our product.
- Regularly gather and report on market insights to inform product roadmap and marketing strategies.
Sales Enablement & Support
- Create and deliver sales enablement materials such as pitch decks, product sheets, FAQs, and competitive battle cards.
- Train the sales and customer success teams on product positioning, key features, and competitive advantages.
- Develop tools and resources that help the sales team communicate the product value effectively.
Customer Insights & Feedback
- Drive our bêta test community to collect customer feedback to influence product development.
- Work closely with customer success to gather insights on how customers use the product and where improvements can be made.
Performance Tracking & Reporting
- Provide regular reports to stakeholders on the impact of product marketing efforts.
- Adjust strategies based on performance data to continuously optimize product positioning and campaigns.
- Previous experience in Product Marketing Management is mandatory (at least 3 years of experience and preferably in a B2B SaaS or tech environment.)
- Master’s degree in marketing.
- Strong understanding of go-to-market strategies, product positioning, and competitive analysis.
- Proven ability to create compelling product messaging and successfully launch products or features.
- Excellent copywriting and content creation skills, with a knack for turning complex technical details into clear, customer-friendly messaging.
- Strong knowledge of sales enablement processes and the ability to create impactful materials like product sheets, battle cards, and pitch decks.
SOFT SKILLS:
- Strong communicator: Able to clearly articulate complex ideas in both written and verbal formats to diverse audiences.
- Creative thinker: Able to craft innovative marketing messages and campaigns that resonate with target audiences.
- Detail-oriented: Thorough in managing multiple product marketing tasks and ensuring high-quality deliverables.
- Collaborative mindset: Comfortable working cross-functionally and building strong relationships with internal teams and external stakeholders.
- Problem-solving mindset: Adept at identifying challenges and coming up with creative, strategic solutions.
- Self-motivated: Able to take ownership of projects and work independently while managing priorities in a fast-paced environment.
- Adaptable and agile: Comfortable working in a dynamic and evolving market environment, quickly adapting to new challenges and opportunities.
