Global Email Marketing Specialist

hace 3 semanas

España Docplanner A tiempo completo

Company Description

Welcome to the good side of tech

You might have heard about us, but with a different name: Doctoralia. It all started 10 years ago, when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: wanna join us in the next step of making the healthcare experience more human?

Docplanner at scale

We are leaders in 13 countries so far, and more than 90 million patients trust us every month. Around 300.000 specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners. And yet, employing over 2.700 people all over the globe, we managed to keep the startup-mindset we started with over 10 years ago.

How does Docplanner Tech fit here?

At Docplanner Tech we are a diverse group of over 400 people working in Engineering, Data, and Product teams. We are responsible for building the product for all locations. Many of us have been here for over 5 years, yet we still welcome each new person with great joy and excitement.

We could tell you about us, but we will let our reviews on Glassdoor speak for themselves. In case you'd like to see how it feels to be 100% yourself at work, here's a video of us .

And why should you join us?

Because it feels good to tell your family and your friends how you made the world a little bit better. You go to bed knowing that what you do matters, and that your talents align with your beliefs.

We want to make the healthcare experience more human, and that starts with you being you. We believe that taking the diversity of human experience into account makes a better healthcare experience for all. We're not just different: we embrace diversity. We will encourage you to come to work your whole self, and that includes not coming to the office at all if you prefer not to, as we're 100% remote friendly.

Job Description

Role overview

We're looking for a Global Email Marketing Specialist to lead and enhance our email marketing efforts for the enterprise segment on an international scale. Using HubSpot as your toolkit, your primary objective will be to guide local marketing teams in developing robust email marketing strategies and improve key metrics, ensuring that the channel's performance is consistently optimized and contacts get effectively nurtured and engaged through personalized email communications.

What you'll do:

  • Strategic initiatives to boost email channel & WhatsApp: Run projects together with local teams to improve email marketing's performance, including campaign strategy enhancements, deliverability best practices, analytics updates, content improvements, testing new tools to improve email metrics, and more.
  • Marketing automation: Develop and oversee automated email workflows, lead nurturing sequences, and triggered omnichannel campaigns to boost engagement and conversion rates.
  • Email campaign strategy: Work with both global and local marketing teams to develop email marketing strategies that maximize lead generation, nurturing, and engagement.
  • A/B testing: Regularly conduct A/B testing of new approaches to automations and mass email campaigns to ensure the best performance.
  • Compliance and best practices: Make sure all email campaigns adhere to data protection laws (like GDPR, CAN-SPAM) and are aligned with industry standards.
  • Maintaining channel's health: Oversee reputation and deliverability metrics on high sending volumes, run warmups for newly launched domains, and test new tools to optimize results.
  • Performance analysis: Track and evaluate email campaign metrics, provide regular reports, and extract insights to improve our marketing efforts.
  • Collaboration: Partner with other marketing teams, such as content, design, and data analytics, to ensure our marketing is cohesive and consistent.
  • Market research: Keep up with global marketing trends, customer preferences, and industry insights to enhance communication strategies and stay competitive.
  • Education and best practice sharing: Creating materials and running educational sessions for global and local teams to share best practices related to email content creation, deliverability, automation setup, A/B testing, and other aspects.

Qualifications

  • At least 2 years of proven experience in email marketing , with hands-on experience in email campaigns and automation creation, set up and optimization . B2B experience is a plus.
  • Demonstrated success in creating effective email marketing strategies with measurable results.
  • Practical knowledge of email marketing platforms and/or marketing automation platforms (preferably HubSpot with particular emphasis on the email creator and workflows module).
  • Familiarity with marketing automation best practices and lead nurturing strategies.
  • Good knowledge of email deliverability best practices and anti-spam regulations.
  • Analytical mindset with the ability to interpret data and provide actionable recommendations.
  • Excellent written communication skills with a keen eye for detail.
  • Ability to multitask and manage multiple projects simultaneously.
  • A collaborative team player with strong interpersonal skills.
  • Experience working in a global organizational structure and collaborating with diverse local teams representing different cultures would be welcome.
  • Preferred familiarity with tools (but not required): Jira, Trello, Notion, Miro, Figma .
  • Strong level of business English .

Getting to know each other - What does the recruitment process look like?

  • 30' Interview with a Global Talent Partner.
  • 60' Interview with the Hiring Manager to discuss your experience.
  • Task Assessment: A real-life exercise simulating the work you would do here.
  • 30' Task Review with the Hiring Team.
  • Offer (subject to references)

What you will get in return?

  • Competitive salary appropriate to your experience.
  • Private health plan.
  • Share options plan after 6 months working with us.
  • Free English classes.
  • Remote-Friendly working model.
  • Unlimited access to the Ifeel emotional well-being tool.
  • Free birthday to spend the day with your loved ones
  • Join our team and share the greatness Participate in our successful referral programme and get rewarded for bringing in exceptional talent like yours.
  • Last but most important: an amazing team that will welcome you and support you along the way.
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