Omnichannel Advanced Analytics Manager
hace 1 semana
Being part of LOEWE gives you the opportunity of learning new things every day and working with people passionate about what they do, in a fast moving and ambitious company.
Reporting to the Head of Digital Data and Ecomm Performance, the Omnichannel Advanced Analytics Manager (Data Translator) is a key position that bridges the gap between BI department and CRM/Marketing/Retail teams leveraging data and advanced analytics to capture the full value of the business.
The Omnichannel Advanced Analytics Manager will be skilled at understanding the business needs of LOEWE and will work with BI to translate online and offline data into insights for CRM/Marketing/Retail in order to activate and improve the efficiency of their actions. The key areas of impact include digital transformation, customer experience, and overall business sales.
Job responsibilitiesYour role will be:
- Act as the link between business teams (Retail, CRM, Omni & Marketing) and BI for advanced analytics matters, maintaining an overall view to drive synergies between use cases.
- Collaborate with BI to ensure the availability of all data sources across digital and offline touchpoints, ensuring data is qualified for data-driven retail/marketing/CRM activations. Develop the narrative and recommendations based on insights.
- Synthesize complex analytics-derived insights into compelling communications that are clear, concise, and suited to a variety of audiences.
- Develop and oversee the planning of use cases involving AI, Gen AI, and advanced analytics initiatives, including designing a roadmap to operationalize use cases at scale.
- Engage with business functions to identify and prioritize projects where advanced analytics could be beneficial.
- Identify improvements, launch hypotheses and propose actions to optimize sales through data understanding, measure and testing.
- Work and support business areas on the analysis and monitoring of the results of the advanced analytics model.
- Support teams in Data Governance, Quality and Management creating a framework to work across departments.
The Omnichannel Advanced Analytics Manager will work closely with CRM, Retail, and Marketing teams to provide insights for advanced analytics and transformation purposes, and with the BI department to help develop a roadmap.
The new candidate should be a person with at least 6 years of experience in advanced/predictive analytics and project management.
Retail/Luxury Industry: While not mandatory, experience in retail or luxury can be beneficial, especially for understanding customer behaviors and sales processes.
ProfileWhat is important for the role:
- A deep understanding of how data analytics influences key business KPIs, enabling the candidate to design recommendations that have a measurable impact on revenue growth, customer engagement, and operational efficiency.
- Experience in project management. Ability to plan, execute, and monitor projects, particularly those involving multiple business functions and technical teams.
- Knowledge of data management concepts and analytics techniques. Understand various data collection methods, and how data flows across systems.
High proficiency in English and Spanish is necessary, as the candidate will be operating in a multilingual, international environment.
Additional experience:
- Nice to have experience in Data visualization tools such as PowerBI & Google environment.
- Understanding of the digital marketing environment worldwide, experience with Asia environment is welcome (WeChat, Line, Kakao…)
About us:
Created in Spain in 1846, LOEWE approaches over 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.
If you think this role is made for you, please send us your CV
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