Senior Product Manager
hace 2 días
EFI is looking for a Senior Product Manager to join our company in our SOFTWARE ORGANIZATION.
In this role you will function as a GM for a SOFTWARE product line, with have clear ownership from initial concept through development, market introduction and end of life. Responsibilities will include researching the end user’s needs and wants, competitive positing, and defining the market opportunity. Translating market needs into product definition, working with engineering to craft the final product definition. Creating the product positioning and developing documentation, and marketing materials to help sales maximize revenue and market share.
Main Duties and Responsibilities:
- Research the market, interviewing end users to identify unmet needs, highlight key value propositions and translate it into key product specifications.
- Understand market requirements (MRD) and support the definition of product concept and requirements (PRD) that meet customer needs
- End-to-end product lifecycle management including managing working capital impacts.
- Support decisions on trade-offs with respect to time, features, resources and quality to meet the business objectives
- Support the development of clear product positioning including pricing and sales (both direct and channel) strategy and create messaging platform to provide foundation for outbound marketing
- Contribute to go-to-market plan including messaging, target verticals, sales enablement, demand generation activities, etc.
- Develop and manage price positioning, pricing, including ongoing support, pricing tactics, trade-in programs, bundling etc.
- Work with R&D, applications, demo center, program management and sales to ensure successful product qualification and launch
- Track and manage the business (revenue, margin, portfolio share with key partners, etc.) of the product line; take actions necessary to achieve growth and profitability goals
- Monitor and respond to external factors including competition, market and technology trends
- Analyze and benchmark competitive products across the business unit product line, monitor competitive activity and identify customer needs; make adjustments as necessary
- Develop ROI and Breakeven analysis to correctly position products.
- Support the creation of competitive white papers and other documents for the sales teams that highlight the SWOT, and how EFI’s products should be positioned in the market
- Be the ultimate advocate and field resource, helping sales maximize revenue and market share.
Job Requirements:
- BA or BS degree required
- Minimum 5+ years’ experience in technology product management and/or technical marketing role managing the product from inception through end of life;
- Strong writing skills; ability to take a complex topic and distill it down to the key messages for the field to take action
- Market research skills to interview end users and define the product needs.
- Technical acumen; ability to understand digital products, software and applications technology and translate that knowledge into an actionable, clear deliverable to the field
- Ability to successfully position a product and to communicate this positioning and the product benefits in a way that is truly compelling to the target audience
- Ability to independently develop and/or lead the development of materials and strategic initiatives to influence the product line
- Ability to analyze and track the business knowing when to make changes; ability to develop creative solutions and innovative product ideas to continue to deliver the forecast and strategic goals
- Experience creating a business plan resulting in successful investment to develop the product
- Leadership skills with the ability to influence the priorities of other functions to deliver strong business results
- Team player with strong interpersonal and communication skills
- Works independently with the ability to multi-task while having excellent attention to detail
- Availability to travel internationally
- Experience with industrial capital technology and/or software is required, printing industry experience nice to have.
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