Brand Manager

Get AI-powered advice on this job and more exclusive features.A Brand Manager for Consumer Health at Dr Reddy’s Laboratories Spain/Portugal will lead the strategic development and execution of brand plans for the Nicotinelle portfolio. The role focuses on driving brand growth, market share, and profitability in alignment with DRL’s mission to provide affordable and innovative healthcare solutions to support local partners. The position reports to the Cluster Head for Western and Southern Europe.Diversity, Equity & Inclusion At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team.Key ResponsibilitiesBrand Strategy & PlanningDevelop and implement annual brand plans and long‑term strategies for assigned products with local co‑marketers.Conduct market analysis to identify growth opportunities and consumer insights.Share brand positioning from Global Marketing, messaging, and value proposition to your countries (adapt, translate… when required).Marketing ExecutionCo‑lead integrated marketing campaigns across digital, retail, and healthcare channels.Collaborate with co‑marketers to brief media agency.Support creative agencies and internal teams to develop or localise impactful promotional materials.Successfully manage product launches and lifecycle strategies in collaboration.Act as daily contact with co‑marketers; liaise with sales teams to gather field insights and ensure alignment.Gather field insights and competitor intelligence from reps to enhance performance.Track budgets and assist with PO creation and invoice processing.Maintain product documentation, marketing approval workflows, and internal portals.Track all advertising documentation according to internal regulatory process.Performance ManagementBuild reporting template & monitor brand performance through KPIs (sales, market share, ROI, distribution). Create monthly reports and presentations for the cluster team on performance, market updates, and competitor actions.Analyze campaign effectiveness and optimize marketing spend.Prepare regular performance reports and strategic recommendations.Cross‑functional CollaborationWork closely with Sales, Regulatory, Medical Affairs, and Supply Chain teams of Dr Reddy & Co‑marketer.Align brand strategies with commercial objectives and compliance standards, and global vision.Support training and engagement initiatives for field force.Propose local insights and feedback to French headquarters to influence broader strategy.Innovation & Portfolio DevelopmentIdentify consumer trends and unmet needs to guide new product development.Contribute to portfolio expansion strategies in the Spanish market.QualificationsBachelor’s degree in Marketing, Business, Pharmacy, or Life Sciences (Master’s preferred).Minimum 8–10 years of experience in brand management within the pharmaceutical/consumer health industry (on OTC medicine).Creativity and innovation mindset.Strategic thinking and analytical skills.Strong communication and stakeholder management.Results‑driven and performance‑oriented.Adaptability and cultural awareness.Agility.Autonomy (will be the only CHC people within the EUG BU).Needs to master regulatory environment for drugs.Proven track record in launching and growing CHC brands.Strong understanding of Spanish healthcare and retail market dynamics.Experience in digital marketing and omnichannel strategy.Fluent in Spanish and English.Previous experience in Portugal business is a plus.Benefits Offered At Dr Reddy’s we actively help catalyse your career growth and professional development through personalised learning programs. The benefits are on par with the best industry standards.Our Work Culture Ask any employee at Dr Reddy’s why they come to work each day and they’ll say, because Good Health Can’t Wait. This is our credo and the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives. We foster a culture of empathy and dynamism, supporting teamwork and shared success.Seniorities and Employment TypeSeniority Level: DirectorEmployment Type: Full‑timeJob Function: MarketingIndustries: Pharmaceutical Manufacturing#J-18808-Ljbffr