Brand and Marketing Lead

hace 1 semana

Madrid, España Find Balance A tiempo completo

Overview This is a strategic opportunity to build and scale Balance's marketing engine during a critical growth phase. As the Marketing Growth Lead, you'll own the acquisition and retention strategy for our B2C platform, working directly with the CEO and cross-functional teams.¿Listo para inscribirse? Antes de hacerlo, asegúrese de leer todos los detalles pertenecientes a este trabajo en la descripción a continuación.ResponsibilitiesDefine and implement our tone of voice in all the channels, with strong focus on building organic content.Lead performance marketing across paid channels (Google Ads, Meta, TikTok, etc.).Develop and execute organic growth strategies, managing content distribution, SEO, and community engagement.Manage marketing budget allocation across channels, ensuring efficient spend and ROI.Qualifications5+ years of experience in growth marketing or performance marketing roles, ideally in B2C digital health, wellness, or consumer SaaS.Deep expertise in paid acquisition channels (Google Ads, Meta, TikTok) with strong analytical skills and familiarity with attribution modeling.Demonstrated ability to design organic and paid marketing strategies within a regulated clinical, pharmaceutical or life‑science environment, ensuring full compliance with applicable regional regulatory and ethical standards.Data‑driven mindset with comfort owning and optimizing acquisition KPIs (CAC, conversion rate, LTV, payback period).Immediate availability to start and work full‑time.Work authorization in the EU (No visa sponsorship).Willingness to work from Madrid HQ with hybrid flexibility.Additional Notes Hybrid Model.#J-18808-Ljbffr

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