Marketing manager

Centauro Rent a Car is a company dedicated to the vehicle rental sector with more than 50 years of experience in the industry. Our headquarters are located in Alicante (Spain), and we operate in the most popular tourist destinations across Southern Europe and the Mediterranean coast: Spain, the Balearic Islands, Portugal, Madeira, Italy, Sardinia, Sicily, mainland Greece, and the Greek islands.From the Marketing Department, we are seeking a highly strategic and results driven Marketing Manager with strong experience in mobility, automotive, travel, or retail environments. This role is key to strengthening Centauro’s brand positioning, accelerating both B2 C and B2 B demand, optimizing digital channels, and ensuring consistent brand identity across all markets where we operate. The selected candidate will lead all marketing and communication initiatives, working cross functionally with Revenue, Sales, Digital, Customer Experience, and Operations to support sustainable growth and deliver an excellent customer journey. The responsibilities of the position are:Define and execute the global marketing strategy, ensuring brand consistency across markets and developing positioning, storytelling, and activation initiatives that strengthen Centauro’s differentiation. Lead 360º growth driven campaigns, optimizing the full digital funnel with the Marketing Growth Manager through SEO, SEM, affiliates, paid social, marketplaces, owned media, and strategic partnerships to drive demand and improve CLV. Oversee CRM, automation, and customer experience, designing customer journeys and applying advanced analytics and attribution models to enhance acquisition, conversion, and retention. Collaborate with Revenue Management and Partnerships, aligning commercial communication, pricing, elasticity analysis, and co branded or joint campaigns to maximize profitability. Manage performance, partners, and team development, monitoring key KPIs (digital performance, sales contribution, brand health, ROI), coordinating agencies and technology providers, and leading a high performing marketing team focused on innovation and operational excellence. Requisitos mínimos:Proven experience designing and executing integrated marketing strategies in B2 C and/or B2 B environments with a strong digital component. 7+ years of experience in marketing roles within mobility, automotive, tourism, car rental, or related sectors. Advanced expertise in SEO, SEM, paid social, programmatic, email marketing, CRO, and web analytics. Experience in brand management, repositioning initiatives, and 360º creative campaigns. Strong analytical mindset with solid knowledge of commercial and marketing KPIs and a data driven approach. Demonstrated leadership of multidisciplinary teams and experience managing projects in high growth environments. Proficiency with CRM platforms (e.g., Salesforce, Hub Spot) and comfort working with cloud based and analytical ecosystems. Bachelor’s degree in business, Economics, Marketing, or a related field (MBA or executive training preferred). Languages: English fluency required; proficiency in Italian or Spanish is an advantage. What we offer:Competitive salary and performance‑based incentives. Opportunity to shape the future of mobility and automotive services. Collaborative and innovative work environment. Flexible working hours. Continuous training and development. Clear opportunities for professional growth within the company. Are you looking for a new challenge? Do you have passion for customer service, a commercial profile and do you love working with people?If you think your profile is suitable and you would like to be part of Centauro team, sign up for this offer