Senior Product Data Analyst

Join to apply for theSenior Product Data Analystrole atHappening Join to apply for theSenior Product Data Analystrole atHappening We’re looking for a sharp, high-agencySenior Data Analyst to become the analytical powerhouse for ourGrowth & Experience Tribe . This role is embedded within the team driving user activation, engagement retention viaexperimentation and personalization for more than 1M users, daily- with direct influence on how we build onboarding flows, betting & gaming experiences, and player journeys.You’ll act as a strategic partner to product, engineering, and design leads, helping us find and validate the biggest growth levers across our sports, casino products, broader entertainment portfolio and drive meaningful personalization for millions of users.What You’ll DoGrowth Leverage & Product InsightsModel and quantify the impact of new product features and initiatives, identifying growth opportunities and contributing to the prioritization of our product roadmap Analyze user journeys (e.g. Reg → FTD, Deposit → Repeat Bet) to identify high-opportunity drop-off points Analyze customer behavior and product usage, to improve our understanding of what drives retention Define key performance indicators, tracking events, and engagement metrics that align with business goals and product objectivesPersonalization AnalyticsHelp shape our personalization roadmap with data insights: size opportunities, simulate segment impact, and support model evaluation Guide instrumentation for personalized surfaces like onboarding flows, “For You” homepages, and targeted cross-sell offers Drive experimentation of various personalization models in partnership with ML/AI teamsExperimentation LeadershipDesign, implement, and analyze A/B/n and multi-variate tests across onboarding, cross-sell, homepage personalization, and other surfaces and measure their effectiveness in driving business outcomesCommunication and InfluenceEffectively communicate findings to both technical and non-technical stakeholders to drive informed decision-making Be a thought leader/partner in driving a data-informed culture of decision makingWhat We’re Looking For7+ years' experience in product data science or growth analytics Master's degree in relevant domain (good to have) Strong experience around analytical concepts such as conversion, LTV, cohort analysis, retention, RFM segmentation, etc. Deep expertise in experiment design, causal inference, and metric definition Strong command of SQL and Python (or R) for analysis and visualization/communication Ability to tell a clear story/drive interpretations while working with messy data Ability to influence PMs and engineers alikeWhy Join Us?High Impact Your datasets will be used daily by teams making product decisions, running experiments, and driving performance. Real Scale, Real Problems Handle serious data volumes. We’re talking millions of events per day, multiple sources, and zero fluff. Freedom to Shape Influence our data architecture, tooling, and best practices. You're not just implementing—you’re building. Solid Benefits Competitive compensation & performance-based bonuses Open vacation policy & hybrid work flexibility Health support, wellness perks & team social budgetAbout HappeningHappeningis the tech powerhouse behindSuperbet Group , building the systems that fuel one of the world’s fastest-growing betting & gaming companies. Our platform is built in-house, from the ground up, with a deep focus on scale, performance, and flexibility. From infrastructure to data to product, we challenge legacy thinking and deliver tech that moves fast and hits hard.Ready to build something serious with us?Let’s talk. 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