E-Commerce & Digital Marketing Specialist
hace 14 horas
Digital Marketing Specialist (Paid Media, SEO, Content, Analytics) TVU Networks is looking for a Digital Marketing Specialist to join our Digital Marketing team. You will be part of a global marketing organization in a fast-growing, innovative business. We are seeking a motivated and creative marketer who brings ideas to the table, executes campaigns with attention to detail, and understands the metrics and KPIs that drive performance.Minimum 1–3+ years of experience in digital marketing, performance marketing, or growth marketing roles Bachelor’s degree in Marketing, Economics, Communications, or a related field Organized, proactive, and detail-oriented, with the ability to follow multiple projects simultaneously. Experience planning, executing, and analyzing paid campaigns, including CPC and paid media (Google Ads, LinkedIn Ads, or similar) Understanding of web analytics and performance measurement (Google Analytics, Looker Studio, or similar) Basic knowledge of, or strong interest in, SEO and GEO, Familiarity with marketing fundamentals such as attribution, customer journey Familiarity with marketing automation tools and CRMs (HubSpot is a plus) Strong writing and storytelling skills, with the ability to optimize for inbound marketing Working knowledge of Excel and/or Google SheetsWhat you’ll doAs part of the marketing team, you will help shape how broadcasters, media organizations, and content creators discover and adopt cloud-based live video technology. Execute and analyze paid digital campaigns, collaborating on optimization, reporting, and performance improvements Partner with regional teams to support digital marketing needs and adapt campaigns for local goals and audiences Collaborate in the creation of engaging content across formats, including landing pages, ads, emails, and video Improve the user journey through conversion rate optimization (CRO), landing page testing, and funnel analysis Support marketing automation and lead nurturing initiatives in HubSpot or similar platforms Track, report, and analyze marketing performance data, including traffic, conversions, leads, and campaign results, to inform future initiativesOur companyEven if you did not know it, you have likely watched content delivered by TVU products on your phone, laptop, or TV. TVU Networks is a technology and market leader in cloud-based live video solutions. We are transforming the way live video is captured, produced, and shared around the world.Experience with streaming, broadcasting, live production, or video workflows Exposure to B2B lifecycle marketing Direct experience with Hubspot and Wordpress Full-time position (hybrid or remote, depending on location) Work with a diverse, global team Exposure to the news and sports broadcasting industryCV - Digital Marketing Specialist
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