Search Engine Optimization Specialist

SEO SpecialistLuxury Addiction & Mental Health Recovery (International)📍 About the RoleWe are seeking an experienced SEO Specialist to lead and execute organic growth strategies for Oasis Premium Recovery and Sea Recovery Centre — two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients.This role focuses on high-value, intent-driven medical SEO, not volume traffic. The goal is to increase qualified enquiries, brand authority, and top-page visibility for competitive rehab and mental health keywords across English-speaking and international markets.🎯 Key ObjectivesIncrease organic visibility for high-intent rehab, addiction, and mental health keywordsImprove ranking positions for luxury, private, and location-based search termsDrive qualified leads, not generic trafficBuild long-term domain authority and trust in a regulated healthcare niche🧠 Core Responsibilities1. SEO Strategy & PlanningDevelop and execute a comprehensive SEO strategy for both brandsIdentify high-value keywords (transactional, long-tail, location-based)Prioritize keywords by commercial intent, competition, and ROIBuild keyword clusters for:Addiction treatment (alcohol, drugs, behavioural)Mental health & burnoutLuxury / private rehabSpain, Marbella, Costa del Sol, Europe, international searches2. On-Page SEO OptimizationOptimize:Page titles, meta descriptionsHeadings (H1–H3)Internal linking structureContent hierarchy and topical relevanceEnsure each service page targets one primary keyword clusterImprove conversion-oriented SEO (content that ranks and converts)To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary3. Content SEO & Editorial DirectionCreate SEO briefs for:Service pagesCondition-specific landing pagesBlog / educational contentFAQs and evergreen resourcesIdentify content gaps vs competitorsOptimize existing content for:Search intent alignmentFeatured snippetsE-E-A-T (Experience, Expertise, Authority, Trust)4. Technical SEOPerform regular technical audits:Crawlability & indexationSite speed & Core Web VitalsDuplicate contentCanonicals, redirects, broken linksWork with developers / CMS (WordPress) to implement fixesEnsure SEO-safe handling of:Location pagesLegal disclaimersMedical compliance requirements5. Off-Page SEO & Authority BuildingDevelop and execute a white-hat link-building strategySecure backlinks from:Health & wellness publicationsRehab and medical directoriesHigh-authority lifestyle magazines and luxury platformsSupport PR-driven SEO initiativesMonitor backlink profile health and remove toxic links if needed6. Local & International SEOOptimize for local SEO where appropriate (Spain, Costa del Sol, Marbella)Support Google Business Profile optimization (where compliant)Implement international SEO best practices:Market-specific keyword targetingSearch intent differences (UK / US / EU)Improve visibility for “near me” and location-based queries where possible7. Analytics, Reporting & KPIsTrack and report on:Keyword rankingsOrganic traffic qualityConversions and enquiries from organic searchUse tools such as:Google Search ConsoleGoogle AnalyticsAhrefs / SEMrush / similarProvide clear, business-focused reports, not vanity metricsTranslate SEO performance into lead quality and revenue impact🧩 Required Experience & SkillsMust-HaveProven SEO experience in healthcare, rehab, wellness, or YMYL nichesStrong understanding of medical SEO & compliance sensitivityExperience ranking competitive, high-value keywordsExcellent knowledge of:On-page SEOTechnical SEOContent SEOLink buildingExperience with WordPress and Shopify-based websites, ability to change content and improve usability/readabilityAnalytical mindset with business focusNice-to-Have (Strong Advantage)Experience with luxury brands or HNWI servicesInternational SEO experience (UK / US / EU markets)Understanding of rehab, addiction, or mental health terminologyCRO knowledge (SEO → enquiry optimization)Experience working alongside PPC / performance teams🧠 Mindset We’re Looking ForStrategic, not mechanicalFocused on quality leads, not traffic volumeComfortable working in a regulated, trust-based nicheDetail-oriented and data-drivenAble to think long-term about authority and brand reputation