Web Tracking Specialist

Welcome to the world of Zoi. We are those who build the digital evolution of our enterprise customers, closing the gap between enterprise IT and new technologies. Zoi strives to bring the cloud to the Retail and Manufacturing industries with innovative solutions that deliver real value.

We are expanding our European teams in Stuttgart, Berlin, Lisbon, Barcelona, Figueres, Sevilla and Las Palmas. Just choose your favorite Zoi city Travel between our locations is possible.

1. GA4 Migration & Implementation: Lead the setup and implementation of Google Analytics 4 (GA4), ensuring a seamless transition from our existing analytics platform.
2. Tracking & Tagging Infrastructure: Design, develop, and maintain a robust tracking and tagging infrastructure across our web properties, utilizing Google Tag Manager (GTM) for both client-side and server-side tagging.
3. Data Layer Management: Define and implement a comprehensive data layer to capture key user interactions and website events, ensuring data integrity and consistency.
4. Cloud Run Integration: Explore and implement server-side tagging solutions using Cloud Run to enhance data accuracy and efficiency.
5. Adobe Analytics Support: Provide support and maintenance for our legacy Adobe Analytics tracking setup, ensuring continuity during the GA4 migration.
6. Technical Expertise: Contribute to the technical design and implementation of web tracking solutions across our new e-commerce platform and other web applications.
7. Consent Management: Implement and manage consent mechanisms for data collection, ensuring compliance with privacy regulations using OneTrust CMP.
8. 3rd Party Tag Management: Manage and implement third-party tags and pixels, including marketing and advertising tracking solutions.
9. Testing & Debugging: Conduct thorough testing and debugging of tracking implementations to ensure data accuracy and reliability.
10. Reporting & Dashboarding: Create meaningful reports and dashboards to visualize key performance indicators (KPIs) and provide actionable insights.

1. Proven Expertise: 3+ years of hands-on experience in web tracking and tagging, with a deep understanding of industry best practices.
2. Analytics Platform Mastery: Extensive experience with Google Analytics (Universal Analytics and GA4) and Adobe Analytics, including tag management systems (GTM and Adobe Launch).
3. Data Layer Knowledge: Solid understanding of data layer concepts and implementation, ensuring data consistency and accessibility.
4. Consent Management: Familiarity with consent management platforms (e.g., OneTrust CMP) and privacy regulations (e.g., GDPR, CCPA).
5. Problem-Solving Skills: Excellent analytical and troubleshooting abilities to identify and resolve tracking discrepancies and data anomalies.
6. Communication & Collaboration: Strong communication and interpersonal skills to effectively collaborate with cross-functional teams.

Do you like to be surrounded by brilliant minds? Awesome. At Zoi, you become part of our community of tech enthusiasts and develop your full potential. Create fresh ideas and shape the digital transformation of our enterprise customers sustainably.

1. GOOD WORK SHOULD BE REWARDED: Various bonus models at our company.
2. TIME IS WISDOM: 20% of your working time is available for experimenting and education.
3. SKILL YOURSELF UP: We value constant training and development.
4. BE FREE: Flexible working hours and remote work options.
5. DEVELOP YOURSELF: Individual certification and training plan.
6. FAMILY COMES FIRST: Financial support for childcare.
7. REFUEL: Regular free Friday lunch.

Zoi is an equal opportunity employer. We're committed to helping you do your best work. Our promise is to champion diversity, build an inclusive culture and do our part to create a more equitable professional landscape.