Web Marketing Specialist

hace 1 semana

Barcelona, España buscojobs España A tiempo completo

The Role:

As a Web Marketing specialist, you will play a crucial role in shaping and executing our web strategy and help fuel our next stage of growth. You will be responsible for driving the strategy, execution, and continuous improvement of our website to enhance user experience, increase conversion rates, and support our overall business objectives. This role requires a blend of technical expertise, creative thinking, and a deep understanding of B2B technology markets.

This role will work closely with Product Marketing, Content Marketing, Growth Marketing, Corporate Communications, Events, and Creative and Brand teams to bring our web experience to life -- as you build, test, and launch new website features and experiments. You’ll help us expand our brand to deliver a multi-language web experience, build a fast-paced experimentation roadmap and will be emphatically focused on driving a high-converting digital experience.

Responsibilities:

  • Website Strategy & Optimization: Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience that is focused on conversion while articulating Stenn’s unique brand vision to the market. Continuously optimize the website for user experience.
  • Content Management: Oversee the creation, curation, and management of web content to ensure it is relevant, up-to-date, and aligned with brand messaging. Collaborate with content creators, designers, and developers to ensure a cohesive and engaging web experience.
  • Demand generation support: Work with the Product, Performance, Product Marketing, and Growth Marketing teams to ideate, create, and implement tests that will improve website conversions. Implement personalization across the web experience to drive more engagement and conversion.
  • Analytics & Reporting: Monitor, analyze, and report on web performance using tools such as Google Analytics and others. Provide actionable insights to stakeholders and make data-driven recommendations for improvement.
  • User Experience (UX): Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices. Conduct A/B testing and other experiments to continually enhance the user experience.
  • International support: Create a web strategy to support our web presence in target international markets.
  • Cross-Functional Collaboration: Work closely with other teams, including Product, GTM, and various teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns.
  • Technology Management: Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools. Ensure the website is secure, responsive, and optimized for performance across all devices.

Qualifications:

  • 5+ years of overall digital marketing experience.
  • 2+ years of direct website management experience within a software company.
  • Proven track record of driving web strategy and achieving measurable results, including increased traffic, engagement, and conversion rates.
  • Experience working directly with web developers under an agile methodology, managing product, web development and design priorities.
  • Expertise in Heap or Google Analytics, CMS platforms, and web development technologies.
  • Strong understanding of UX/UI principles and best practices.
  • Analytical mindset with a focus on data-driven decision-making. In-depth experience using Google Analytics to find insights and areas of opportunity.
  • Experience managing web-related projects, including redesigns, migrations, and platform integrations.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Creative thinker that is organized, detailed, and extremely collaborative, with the ability to work on many projects simultaneously.
#J-18808-Ljbffr

  • Digital Marketing Specialist

    hace 1 mes

    Barcelona, Barcelona, España Marketing Tip A tiempo completo

    Job Title: International Performance MarketingAbout Us: Marketing Tip is a leading company in the technology and e-commerce industry, and we are looking for a talented Digital Marketing Specialist to join our team.Job Summary: We are seeking a skilled Digital Marketing Specialist to lead our international expansion and drive growth through digital channels....

  • Web Marketing Specialist

    hace 3 semanas

    Barcelona, España Stenn A tiempo completo

    Stenn is one of the leading FinTechs in Europe and a category leader in the verticals and markets it operates in. Founded in 2015, Stenn's purpose is to connect international SMEs to the global financial system, helping to bridge a reported $3.6 trillion (USD) financing gap through a fast, simple online platform. To date, Stenn has enabled over $18 billion...

  • Web Analyst Specialist

    hace 6 meses

    Barcelona, España Ronin Talent Jobs A tiempo completo

    Importante compañía multinacional del sector de la intralogística, ubicada en la provincia de Barcelona, busca incorporar para sus oficinas centrales, la posición de Web Analyst Specialist. Las principales funciones que va a desempeñar son las siguientes: -Facilitar tanto al equipo interno como al resto del equipo Online Marketing la información...

  • Web Analyst Specialist

    hace 4 semanas

    Barcelona, España Ronin Talent Jobs A tiempo completo

    Importante compañía multinacional del sector de la intralogística, ubicada en la provincia de Barcelona, busca incorporar para sus oficinas centrales, la posición de Web Analyst Specialist.Las principales funciones que va a desempeñar son las siguientes:-Facilitar tanto al equipo interno como al resto del equipo Online Marketing la información...

  • Web Analyst Specialist

    hace 1 semana

    Barcelona, España Ronin Talent Jobs A tiempo completo

    Importante compañía multinacional del sector de la intralogística, ubicada en la provincia de Barcelona, busca incorporar para sus oficinas centrales, la posición de Web Analyst Specialist.Las principales funciones que va a desempeñar son las siguientes:-Facilitar tanto al equipo interno como al resto del equipo Online Marketing la información...

  • Web Analyst Specialist

    hace 2 días

    Barcelona, España Ronin Talent Jobs A tiempo completo

    Importante compañía multinacional del sector de la intralogística, ubicada en la provincia de Barcelona, busca incorporar para sus oficinas centrales, la posición de Web Analyst Specialist. Las principales funciones que va a desempeñar son las siguientes: -Facilitar tanto al equipo interno como al resto del equipo Online Marketing la información...

  • Marketing Specialist

    hace 3 meses

    Barcelona, España Future Track A tiempo completo

    Lugar de trabajo: Castellar del Vallès.Misión: Empresa fabricante y comercializadora de soluciones completas de final de línea de Packaging precisa incorporar a su equipo de marketing a un/a Marketing Specialist.Reporta a: Director de Marketing.Funciones y responsabilidades: Estudio de mercado basado en la segmentación de clientes, identificando a los...

  • Digital Marketing Specialist

    hace 2 meses

    Barcelona, España Grupo Planeta A tiempo completo

    Desde Grupo Planeta nos encontramos en la búsqueda de un/a Digital Marketing Specialist para nuestra división de Planeta Formación y Universidades.¿Cuáles serían tus principales funciones?Apoyar a los/las Gerentes de Marketing Digital en la creación del plan de Marketing Digital.Coordinar con el/la Gerente de Marketing Digital, las agencias,...

  • Solution Specialist

    hace 5 meses

    Barcelona, España Orbidi A tiempo completo

    Sobre nosotros: En ORBIDI buscamos talentosos profesionales apasionados por la tecnología y el marketing digital para unirse a nuestro equipo y ayudar a las pequeñas empresas a crecer y mantenerse competitivas en el mercado.Utilizamos inteligencia artificial, modelos predictivos y tecnologías avanzadas para ayudar a PYMEs a maximizar su potencial y...

  • Marketing Specialist

    hace 1 mes

    Barcelona, España Talent Link A tiempo completo

    Marketing specialist @ webAbout Us: SP CORP is a leading company specializing in the trade of high-quality dance wear. We are passionate about providing dancers with the best apparel and accessories to enhance their performance and style. We are seeking a dynamic and creative Marketing Manager with a strong graphic design background to join our growing...

  • Marketing Specialist

    hace 1 mes

    Barcelona, España Talent Link A tiempo completo

    Marketing specialist @ web About Us: SP CORP is a leading company specializing in the trade of high-quality dance wear.We are passionate about providing dancers with the best apparel and accessories to enhance their performance and style.We are seeking a dynamic and creative Marketing Manager with a strong graphic design background to join our growing...

  • Digital Marketing Operations Specialist

    hace 1 mes

    Barcelona, Barcelona, España Autodesk A tiempo completo

    Marketing Operations Specialist Role OverviewAutodesk is seeking a skilled Marketing Operations Specialist to join our Marketing Services Web Operations team. As a key member of our team, you will be responsible for driving our marketing and strategic initiatives on autodesk.com.Key Responsibilities:* Project Management: Effectively triage, groom, and...

  • Web Specialist Marketing · Madrid

    hace 1 mes

    Barcelona, España Ucademy A tiempo completo

    ¡Hola crack! Estamos buscando al futuro Web Specialist que quiera unirse a un equipo que sueña con cambiar la manera en la que las personas aprendemos.¡2024 llega a Ucademy con muchos retos y queremos que nos ayudes a superarlos!El sector educativo no evoluciona ni aprovecha el poder de la tecnología para maximizar las oportunidades de cada estudiante de...

  • Sr. Marketing Specialist Marketing · Barcelona

    hace 2 meses

    Barcelona, España Orbidi A tiempo completo

    Sobre nosotros:En ORBIDI buscamos talentosos profesionales apasionados por la tecnología y el marketing digital para unirse a nuestro equipo y ayudar a las pequeñas empresas a crecer y mantenerse competitivas en el mercado.Utilizamos inteligencia artificial, modelos predictivos y tecnologías avanzadas para ayudar a PYMEs a maximizar su potencial y mejorar...

  • Web Application Specialist

    hace 3 semanas

    Barcelona, Barcelona, España ePages GmbH A tiempo completo

    We are seeking an experienced Web Application Specialist to join our team at ePages GmbH. As a Web Application Specialist, you will be responsible for designing and developing high-quality web applications that meet the needs of our customers.The ideal candidate will have a strong background in computer science and software engineering, as well as experience...

  • Web Content Specialist

    hace 1 mes

    Barcelona, España SEAT SA A tiempo completo

    DescriptionAt the SEAT:CODE, we are constantly looking for talented people willing to join our projects. Our start-up environment is very open minded, we love to test and implement new ideas. If you think you are ready to enjoy your work and be part of our big family, we invite you to keep reading what we think could be a good fit for our current needs .As a...

  • Web Content Specialist

    hace 4 semanas

    Barcelona, España Seat Sa A tiempo completo

    DescriptionAt the SEAT:CODE, we are constantly looking for talented people willing to join our projects. Our start-up environment is very open minded, we love to test and implement new ideas. If you think you are ready to enjoy your work and be part of our big family, we invite you to keep reading what we think could be a good fit for our current needs .As a...

  • Senior Web Analytics Specialist

    hace 2 meses

    Barcelona, España Hewlett Packard A tiempo completo

    Today HP is a $50+ billion fortune 50 company with just under 50,000 employees worldwide across 190 countries. HP is about innovation, it's who we are and what we have been doing since 1939, we keep reinventing ourselves. Together we challenge convention, pushing each other to surprise the world.We are currently searching for dedicated candidates to join our...

  • Marketing Operations Specialist

    hace 2 meses

    Barcelona, España Autodesk A tiempo completo

    Autodesk is looking for a Marketing Operations Specialist to join our Marketing Services Web Operations team and help drive our marketing and strategic initiatives on autodesk.Com.The ideal candidate will possess strong communication skills and be comfortable working with multiple stakeholders across various regions within a large organization. You should...

  • Marketing Operations Specialist

    hace 2 meses

    Barcelona, España Merantix A tiempo completo

    .Job Requisition ID #24WD82123 Position OverviewAutodesk is looking for a Marketing Operations Specialist to join our Marketing Services Web Operations team and help drive our marketing and strategic initiatives on autodesk.Com.The ideal candidate will possess strong communication skills and be comfortable working with multiple stakeholders across various...