Senior Performance Marketing Manager
hace 4 semanas
FunPlus is one of the largest privately held companies in all of gaming. Founded in 2010, it is a global creator of interactive entertainment experiences powered by technology, with cross-platform game development and IP creation at its core. FunPlus is an organization that fosters top industry talent, with more than 2,000 team members based in offices and studios across three continents. These talented creative teams are well-known for developing hugely popular cross-platform titles including State of Survival, King of Avalon, Guns of Glory, Stormshot, and Sea of Conquest.
At our innovative studio in Barcelona, we are passionate about crafting captivating puzzle game experiences for players around the world. Our team of 9 dedicated professionals has already developed exciting prototypes and is poised for further growth. As we delve into extensive research and testing, we are on the lookout for a creative and results-driven Senior Performance Marketing Manager to define our user acquisition strategy and propel our games to new heights.
Your Role
As the inaugural marketing powerhouse of our studio, you will be instrumental in forging our marketing strategies and carving out our niche in the competitive mobile gaming landscape. Your mission will be to spearhead marketing initiatives, devise user acquisition campaigns, and harness market insights to bolster player growth and engagement.
Your Responsibilities
Craft and execute a comprehensive marketing strategy, with a focus on testing methodologies and creative development to maximize user acquisition.Launch and manage user acquisition campaigns, utilizing various channels to enhance game visibility and drive player base growth.Conduct in-depth market research to stay ahead of industry trends, assess the competitive landscape, and uncover creative opportunities for market penetration.Innovate and iterate on marketing approaches to resonate with our target audience and bolster game marketability.Collaborate closely with studio team members to ensure marketing efforts are synergistic with product development.Analyze campaign performance using data-driven insights to continually refine and optimize marketing strategies.Oversee and judiciously manage marketing budgets, ensuring efficient and effective allocation of resources.Provide comprehensive reports on marketing performance, delivering insights and progress updates in relation to studio objectives.
Your profile
A proven track record in marketing with a specialization in mobile games.Deep understanding of the mobile gaming industry and the latest marketing dynamics.Expertise in user acquisition strategies, particularly for casual and puzzle games.An entrepreneurial spirit with the ability to take initiative and thrive in a fast-paced environment.A collaborative team player with excellent independent problem-solving skills.A creative mindset paired with a rigorous, data-driven approach to marketing challenges.A genuine passion for gaming and a keen insight into gamer communities.
Perks of your new adventure
Flexible working hours - We know you have other quests and fun activities in your life, as long as you get your job done, flex away.Excellent benefits - Restaurant vouchers, health insurance for you and your family, training budget, gym and exercise credits, and more...Multicultural teams - With so many offices worldwide, you will have opportunities to engage and learn from your global colleagues.Diverse team events - Barcelona has the reputation of fun, and this office is determined to keep up that reputation.International and expert leadership - You can't create legends without legendary leadership.Creative environment - This is entertainment after all folksAnd we are dog-friendly
FunPlus is proud to be an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.
Join us on this thrilling journey to redefine mobile gaming at FunPlus Barcelona
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