Market Intelligence Analyst, Southern Europe
hace 1 mes
Job Description
About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hardworking commercial executives to protect the legacy of these brands and ensure their future success.
About The Role
Our ambition is to be a world class SALES organization passionate about winning with customers and consumers and become one of the top 3 CPGs at execution.
To achieve our ambition, identification of clear opportunities through market insights and steering the commercial teams towards the right priorities is key.
The focus of this role is to tap into all data sources available, lead those and look for new ways to drive insights in order to develop analyses that can fuel stronger commercial plans.
The role reports into the Head of Business Effectiveness but will serve the needs of the Greek and Italian commercial organization, working closely with the commercial director and sales leadership in the country.
There will be also close collaboration with other Marketing Intelligence Analysts and Customer Marketing Managers in other countries, in order to drive a common approach and ways of working across Southern Europe.
There is no direct P&L responsibility, however the role is fundamental to drive find opportunities and influence plans that will drive sales growth.
The person in the role will also run external information providers such as Nielsen and/or IRI.
What You Will Be Responsible For
- Provide support to sales directors in the regular performance management cycle through granular analyst of performance KPIs identifying opportunities to course accurate execution plans.
- Deliver answers to business questions by analysing data from internal and external sources and through those, fuel commercial action plans, considering:
- Channel and customer performance
- Portfolio and product performance
- Seasonal opportunities
- Activation Performance and effectiveness
- Handle day to day relationship with data providers in market, eg. Nielsen and IRI.
- Serve as a focal point for local commercial teams to clarify doubts regarding analyses, data and functioning of intelligence tools.
About You
Qualifications and Experience:
- Business Administration or Economics degree
- At least 2 years of previous work experience in Market Intelligence functions
Skills
- Outstanding analytical ability, commercial and financial competence.
- Strong analytical skills – the individual must be able to understand the business question and develop a structured analysis to effectively respond and drive insights (e.g., structure the problem, collect data, identify issues and present results)
- Interpersonal skills – sophisticated writing and communication skills, able to get along with and persuade individuals at levels senior to them
- Digital literacy – familiarity with computers and sophisticated knowledge of Microsoft Excel, PowerBI and PowerPoint required.
- Must speak proficient English.
- Sophisticated knowledge of visualization tools such as Power BI, MicroStrategy is a plus.
Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type
Regular
Primary Location:
Madrid
Additional Locations :
Job Posting Start Date
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