Head of Media and Public Relations

hace 2 semanas

Madrid, Madrid, España SGS A tiempo completo

Company Description

We are SGS – the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.

Job Description

The Head of Media & Public Relations will develop and drive the SGS Group's Public Relations strategy, with the aim to boost SGS's reputation in the public eye, gain earned media coverage, and support business objectives. You also will work with global and local communications teams to develop business and local Public Relations strategies.

The Head of Media & Public Relations is a key member of the global communications team, reporting into the Group Vice-President of Investor Relations, Communications and Sustainability. This role coordinates with investor relations, sustainability, global communications, marketing, copy writing, digital, brand, business and operations teams.

Specific Responsibilities

  • Develop and implement the SGS corporate public relations strategy including spokesperson strategy
  • Build relations with relevant influential media in Switzerland and in key international markets, juggling a combination of proactive and reactive communications that protect and enhance our reputation
  • Produce and write corporate press releases and interact with other internal departments accordingly
  • Ability to articulate impactful written and verbal reactions and representations on behalf of the Company
  • Work with stakeholders to support business or local Public Relations strategies
  • Oversee the Group crisis management process and support with crisis communications in conjunction with crisis management team
  • In conjunction with the Digital Analytics team, regularly monitor and report on SGS's reputation in the media
  • Manage corporate Public Relations interactions in key markets, sharing campaign learnings and experience with stakeholders where relevant

Qualifications

  • Bachelor's degree in marketing, communications, or related field
  • 5-10+ years working in PR and media
  • Excellent network of Swiss and international media contacts
  • English, French and German languages required
  • Experience working in an international environment and understanding of complex organizations

We are looking for a dynamic and influential person who enjoys coming up with new and innovative ideas and implementing them. You should be a quick learner, with natural curiosity, able to understand the complexities of different industries and target audiences and to think strategically. Strong writing skills with an ability to combine synthetic, analytical and strategic messaging are key. You should also have excellent interpersonal skills with a desire to work with flexibility and autonomy.

Additional Information

This position can be based in Switzerland, UK, France, Spain or Germany. Business travels might occur on a monthly basis.

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