eCommerce Content Specialist

hace 3 semanas

Barcelona, Barcelona, España Reckitt A tiempo completo
We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Sales​

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.

Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Looking for a chance to influence the eCommerce landscape? Reckitt is seeking an analytical virtuoso to join our dynamic team as an eCommerce Content Analyst. In this role, you'll decipher data, build it into actionable insights and contribute significantly to our digital shelf. It's not just about crunching numbers; it's about sparking changes that drive performance online. Your expertise will carve out opportunities for growth and innovation. If you're eager to shape the future of eCommerce for a leading company, apply today and start a rewarding journey with Reckitt

Your key focus will be on ensuring a brilliant front-end consumer experience at all online touchpoints where Reckitt products are sold online through the provision of accurate, persuasive and engaging product-related content to drive the eBusiness Formula. You will be responsible for leading a clear learning agenda to trade and optimize the Content Experience that will drive further maximization or effectiveness of our content (CVR), as well as leaning in to test new opportunities to ensure Reckitt stays ahead of the curve.

Your responsibilities

In summary, you'll:

  • Use your knowledge of how consumers read and interact with online content on different screen sizes, and at different stages of the customer journey to define what is required to successfully sell each product
  • Review and leverage global master content to define what content is required and work with brand marketing teams & agencies
  • Ensure content is refreshed regularly, in line with NPD, brand campaigns and retailer events
  • Product data management – Ensure all master data held in the PIM is up to date and accurate to ensure platform listing and basic content compliance
  • Ensure that products are successfully set up and content published manually, or syndicated to online channels
  • Introduce new products online as product ranges are expanded or changed
  • Make recommendations for automation and process improvements
  • Continually monitor which SKUs are performing well, and which ones need to be optimized
  • Monitor ratings & reviews and ensure insight and feedback is leveraged to optimize content creation and experience for consumers
  • Ensure all products meet levels of excellence: ensuring all SKUs have the maximum amount of content and the best quality
  • Working with internal teams, and external partners, test which content performs best in increasing add-to-basket and conversion rate
  • Ensure all learning's captured are shared internally and with Global eBU to feed into Content Learning 'playbook' for all markets to benefit
The experience we're looking for
  • Fluent English & Spanish
  • Experience in web UX (user experience) and online content management within an ecommerce environment
  • Solid brand and product knowledge
  • Knowledgeable about the dynamics of online selling, its emphasis on the end-consumer and the ecommerce formula (Visits, Conversion, Average Order Value, Repeat Rate, Sales etc.)
  • Understands copywriting for web / SEO and the principles of visual web design
  • Confident interaction at all levels within Reckitt and customer organizations
  • Focused on final results, entrepreneurial and passionate by the e-commerce and its business
  • High interest about Marketing, Customer Marketing, Sales and Finance areas
The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, stakeholder engagement.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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