Content Specialist
hace 2 meses
Desde Melt Group, estamos en búsqueda de un Content Specialist para importante empresa de diseño de soluciones logísticas en Valencia.
La persona seleccionada tendrá posibilidad de crecimiento en caso de querer seguir creciendo, y tendrá como principal objetivo desarrollar e implementar una estrategia de contenido efectiva y alineada con los objetivos de la empresa, con el fin de atraer, involucrar y convertir a las audiencias objeto.
FuncionesDefinir la estrategia de contenido.Desarrollar el plan de contenidos con un enfoque proactivo, manteniendo un calendario de plazos de proyectos y fechas de lanzamiento de contenidos.
Creación de campañas creativas de comunicación para alcanzar un impacto sobre las audiencias claves.Supervisa el desarrollo y lanzamiento de nuevos canales de contenidos, siendo propietario de los contenidos en formatos de texto, imagen y multimedia.
Junto con el Director de Marketing Digital, supervisa la optimización de los resultados de búsqueda orgánica (SEO) y la visibilidad en YouTube.
Analiza el rendimiento de los contenidos, estableciendo KPI y creando informes adaptados a las necesidades de los stakeholders.Optimizar la estrategia de contenidos para los canales y plataformas digitales de entrada y salida.
RequisitosDe 3 a 5 años de experiencia liderando el desarrollo de estrategias de contenidos en B2B para audiencias técnicas y ventas complejas.
Experiencia de marca:
Una sólida comprensión de los principios de la marca, incluida la capacidad de mantener y mejorar una identidad de marca coherente y convincente a través de diversos puntos de contacto de contenido.
Dominio de la creación de contenidos, que abarca la redacción, la edición y el desarrollo creativo de contenidos en diversos formatos (artículos, entradas de blog, vídeos, infografías, etc.).Excelentes habilidades de comunicación escrita y verbal en inglés para transmitir el mensaje de la marca y crear contenidos atractivos.
Se valorará positivamente otro idioma de la UE.-
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