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Brand & Trade Marketing Specialist, Barcelona

hace 3 meses

Barcelona, Barcelona, España Page Personnel A tiempo completo
Brand & Trade Marketing Specialist en Barcelona.
Perfil buscado (Hombre/Mujer)

Responsable de la gestión de las marcas distribuidas (Food) con especial foco en la gestión del plan de marketing de las marcas y la P L (a nivel de gastos/inversión en marketing).


Gestionar el plan de marketing de las marcas y la P L (a nivel de gastos/ingresos en marketing) conociendo y analizando con detalle cada una de las partidas que lo componen.


Entender el plan de marketing en todos sus apartados Comunicación en clientes Comunicación en medios Promociones en Biopromos Promociones en cadenas Ferias Materiales de comunicación PLV etc.

Gestión del plan de marketing definido a inicio de año. Asegurar que se está realizando el plan en timing acordado y refacturar todos los conceptos.

Detectar oportunidades de las marcas distribuidas para hacerlas crecer en el territorio y proponerlas para su aprobación.

Gestionar la comunicación de las marcas distribuidas.

Por un lado el plan de medios de comunicación (prensa escrita influencers etc ) y por otro lado solicitar traducir y/o adaptar en caso necesario las creatividades de cada una de las marcas.


Lanzamiento de nuevos productos de marcas distribuidas estudio de mercado definir precio objetivo y adaptar los argumentos de venta al mercado español.

Creación de argumentarios de venta.

Gestión de la promoción y creación de su P L para su aprobación. Tanto promociones regulares como promociones en top clientes.

Planificación de ferias. Seguimiento y control de la operativa y presupuesto de las ferias.

Empresa líder que distribuye productos ecológicos Perfil analítico y con experiencia en gestión de P L

Formación académica Empresariales o ADE

Excel avanzado.

Inglés alto y se valorará positivamente si tiene conocimientos básicos de francésPerfil muy analítico

Empresa líder que distribuye productos ecológicos busca un Brand Trade Marketing Specialist.

Oportunidades de carrera y desarrollo profesional.

Empresa ubicada a las afueras de Barcelona

Marketing,

Marketing,