Senior Marketing Manager, Spain, Ads Marketing

hace 3 semanas

Madrid, Madrid, España Amazon A tiempo completo

Come build the future with us What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

The Regional Enterprise Marketing team at Amazon Ads partners with the global brand and content marketing team and regional business leaders to deliver brand campaigns and initiatives that engage and delight our international customers. We are seeking an experienced Marketing Manager for Spain. Primary outputs for this role include creating regionally-relevant marketing initiatives, such as Amazon-owned events, industry events, trade content and narratives to drive awareness, brand familiarity, and consideration amongst our advertiser and agency audiences. This role contributes to the regional content roadmap and will own the end-to-end content development process, including writing, editing, review, approval, and adoption. The ideal candidate has executed B2B marketing campaigns in either a global or local capacity, and has experience driving brand engagement for a high growth business. The right person will be able to work collaboratively with internal stakeholders including regional sales leads, content marketers, channel marketers, and data analysts. This is a fast-moving role, requiring strong prioritization and communication skills. Day-to-day activities will change constantly as our business grows and this person can expect to build marketing programs that reaches thousands of advertisers. Being flexible and comfortable with ambiguity will be required for success. The ideal candidate is able to conduct themselves autonomously, successfully manage a demanding project pipeline, and effectively communicate and foster strong relationships with the team.

Key job responsibilities

-Build and execute the country marketing plan aligned to local business needs and priorities with sales leaders and central marketing; contribute to marketing business reviews to measure the effectiveness of local marketing programs

-Own the strategy and planning of country events (Amazon-owned and industry events), working with agencies and ensuring bar-raising execution. Deliverables include event marketing, budget, logistics, communications, event tech, gifting, onsite execution, playbooks, measurement and reporting.

-Develop customer-facing content like customer case studies, keynote presentations, and other forms of branded content to support awareness and consideration goals.

-Work cross-functionally with the central marketing team, product, sales, and analysts, legal, and PR to deliver accurate positioning and storytelling of our products and solutions

-Collaborate with internal and external insights team to identify opportunities and create powerful insights and proof points to execute strong narratives for our audience.

-Identify marketing channels to effectively communicate with our advertising customers in-region

-Work with and through trade publications to incentivize the development of engaging content to drive awareness Amazon Ads

About the team

The Regional Enterprise Marketing team exists to accelerate adoption of Amazon Ads' full-funnel solutions by engaging enterprise brand customers and large agency partners across international locales. We are local customer obsessed, and our team is tasked with delivering high-impact, scalable brand moments that drive awareness and deepen comprehension of Amazon Ads solutions, while reflecting regional cultures and environments.

We are open to hiring candidates to work out of one of the following locations:

Madrid, ESP

Basic Qualifications

  • 4+ years of professional non-internship marketing experience
  • Native Spanish Speaker with fluency in English
  • Proven experience in content marketing and developing new ways to deliver impactful content to customers
  • Proven experience in business events management and production (e.g. conferences, workshops and trade shows)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience and capacity to manage multiple projects at the same time
  • Experience using data and metrics to drive improvements of all programs

Preferred Qualifications

  • A strong experience of storytelling across a variety of channels
  • Experience collaborating on a regional or global content strategy
  • Subject matter expertise in digital advertising industry, understanding current trends and industry influencers
  • Experience working with events, creative and production agencies
  • Exhibit exceptional oral and written communication skills with innate attention to accuracy and detail

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ) to know more about how we collect, use and transfer the personal data of our candidates.


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