trade márketing manager

hace 3 días

La Roca del Vallès, Barcelona, España Ronin Talent Jobs A tiempo completo

Trade marketing manager position leads the creation and implementation of overarching customer strategies, programs and tactics that build brand credibility with the trade.

The role holder drives shopper demand and delivers top line and bottom-line growth to the business.

She/he connects the Marketing strategy with Key Retailers strategies with focus on short-term initiatives and long-term strategic planning as well as overall customer development by channel.

KEY RESPONSABILITIES Based on data analytics (market trends and shopper behavior), provide trade strategies to achieve business objectives. Aligned with mkt priorities & sales goals. Drive and execute perfect store execution, to ensure categories visibility and rotation. Improving client's product assortment, pricing, and merchandising (both in-store and online) Lead the company net revenue management. Including tariffs analysis and implementation.

Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products.

Collaborate closely with sales and mkt department to better develop trade strategies that drive sales growth and improve market share PROFESSIONAL EXPERIENCE AND EDUCATION Bachelor's Degree
  • Business Administration with focus on Marketing or Sales beneficial.
Minimum 2 years of functional experience in Trade Marketing or Sales function in Consumer-Packaged Goods. Clear understanding of major retail customers & buyer trade / sales processes. Project management skills with ability to manage multiple projects simultaneously

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