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Marketing Manager
hace 4 semanas
Strategic planning:
Develop and execute a 2C marketing strategy for mobile phones and tablets in EMEA, including long-term planning and annual plans
2 Market insight:
In-depth analysis of market trends, consumer behavior and competitor dynamics to guide product positioning and go-to-market strategies
3 Brand building:
Develop brand promotion plan to increase brand awareness and market share in EMEA region
4 Marketing activities:
Plan and execute multi-channel marketing activities, including online marketing, offline events, advertising, PR and social media promotion
5 Partner management:
Establish and maintain relationships with marketing partners to support sales and marketing objectives
6 Budget Management:
Responsible for marketing budget planning, allocation and monitoring to ensure effective use of resources
7 Sales support and coordination:
Work closely with sales team to ensure marketing activities are aligned with sales targets and provide necessary marketing support
8 Performance monitoring and reporting:
Monitor the effectiveness of marketing campaigns and regularly report marketing performance and ROI to the senior management team
Job Requirements:
- Bachelor's degree in marketing, business management or related field.
- At least 5 years of marketing management experience in the EMEA region, especially in the technology or consumer electronics industry.
- Strong market analysis, strategic planning and execution skills.
- Familiar with multi-channel marketing and digital marketing tools.
- Strong data analysis and budget management skills.
- Excellent communication skills and cross-departmental coordination skills.
- Able to work independently and be a good team leader.
- Fluent in English.
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