Campaign Manager- US Timing- Spain/Mexico

hace 1 semana

Sant Cugat, Barcelona, España Next-Link A tiempo completo
Job Description

We are looking for a Campaign Managers in Spain and Mexico to collaborate with us providing services to one of our top Pharma clients.


The Campaign Manager will work on behalf of the Campaign Automation team to ensure the on-time and high-quality delivery of marketing automation services to our internal stakeholders around the world.


This role primarily entails managing the end-to-end implementation of digital marketing campaigns via their marketing automation toolset – this includes tasks focused on understanding, assessing, setting up, executing, monitoring, and optimizing their stakeholders' automated digital marketing campaigns.

Turn omnichannel campaign and content as defined and delivered in requirement briefings provided by their stakeholders into a series of workflows and deliveries in the marketing automation toolset (including Adobe Campaign Classic and Treasure Data CDP).


The Campaign Manager will also use his/her knowledge as a subject matter expert in marketing automation to act as a consultant with our stakeholders to drive best practices in their campaigns while also developing the campaigns within the toolset in a technically-efficient and effective way.


He/she will:

  • Ensure that campaigns are built and measured according to the global standards and best practices
  • Ensure that the workflows and deliveries are built to serve the business needs and expectations as defined in the campaign briefings
  • Ensure stakeholders are kept up-to-date with regular status updates and meaningful touchpoints
  • Ensure high end-to-end and on-time quality of campaigns, including proper setup to enable measurement
  • Work both independently and with Platform Managers to ensure toolset is being used in the most efficient manner
  • Ensure that the markets are provided with consultative feedback throughout the campaign lifecycle, both proactively and retroactively – including optimizations, learnings, insights, best practices, recommendations, and solutions
  • Ensure that service processes are adhered to – both by oneself and by stakeholders – and help provide process optimizations and solutions when adherence is not possible or does not fit the situation
Requirements

  • Availability to work with US time zone
  • The global nature of this job requires being fluent in English – the job will be 100% in English, including interfacing with other native and non-native English speakers
  • Bachelor's degree in Business Administration—Digital Marketing or Marketing Technology preferred; or Bachelor's degree in technical studies with proven business acumen
  • Demonstrated experience in marketing automation tools (ideally, 2-3 years of experience)—Adobe Campaign Classic is strongly preferred (other enterprise tools of similar complexity, such as Unica, are OK)
  • Adobe Campaign Classic certification is preferred (Business Practitioner is OK, Developer is an added plus)
  • Past exposure to email marketing concepts (including HTML) is a must
  • Previous exposure to databases and data management concepts, including SQL and ETL skills, is a must
  • Experience as a Consultant or Campaign Manager in a software house, consultancy or other project delivery environment; or experience in Service Center set-ups, including process optimization
  • Experience blending business/marketing topics and technical topics in order to interpret requirements, develop solutions, and explain to other audiences
  • Client management skills, including managing work intake using Jira & MS Teams and de-escalating incidents that impact customers

Soft Skills needed:

  • Selfmotivated and quick learner, creative thinker, open to changes
  • Keen eye for detail, takes pride in work and values quality
  • A cando mentality with a desire to work with and for people around the globe.
  • Excellent written and verbal communication skills, with the ability to work independently across functional initiatives (with a particular skill for interpreting to nontechnical audiences) and with the ability to interface with customers across global markets
  • Excellent time and project management skills, with the ability to prioritize workload efficiently and to manage multiple, fastpaced projects simultaneously

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