Consumer Research Manager

hace 7 días

Barcelona, Barcelona, España Lacer España A tiempo completo

Referencia: 06/03/2023 MKT DIG
BARCELONA

Departamento:

LPH

Localidad:

BARCELONA

Fecha de publicación: 06/03/2023

———————————————————————————————————————————————————

  • Queremos incorporar un/a CONSUMER RESEARCH MANAGER que en dependencia del/ la Dirección de Marketing; su
    MISIÓN será investigar, identificar, comprender y anticipar necesidades del consumidor y tendencias de consumo para detectar vías de crecimiento, tanto en _core brands_ como en mercados/segmentos emergentes y/o de nueva creación.


El Puesto se define como la especialista que a través de analizar las tendencias y motivaciones de consumo/compra con visión estratégica y creativa, ayuda a crear ideas innovadoras para nuevos proyectos y/o productos.


Sus principales
FUNCIONES a desarrollar:

  • Conocer en profundidad las metodologías de investigación cuantitativa y cualitativa de mercados y consumidor, a fin de proponer los estudios más adecuados según el objetivo predeterminado.
  • Analizar los resultados y conclusiones de los estudios que se realicen, así como la información clave obtenida para asegurar que la investigación realizada es fiable y responde a los objetivos del estudio.
  • Recopilar datos e información sobre consumidores y tendencias de consumo, analizarlos con visión estratégica y consolidarlos en entregables de fácil lectura y comprensión, incluyendo conclusiones y recomendaciones.
  • Entender los objetivos del negocio
    LPH y, muy especialmente del área de innovación. En base a los mismos, diseñar y proponer actuaciones para descubrir las preferencias de los consumidores potenciales, identificar tendencias y anticipar nuevas.
  • Estar totalmente actualizado sobre de las tendencias del consumidor y del consumo y, en base a este conocimiento, detectar _insights_ relevantes que puedan transformarse en ideas innovadoras de producto o bien servir de inspiración para estimular la creatividad interna.
Para ello, necesitamos que cumplas con los siguientes
REQUISITOS:

  • Formación universitaria en Economía, ADE, ITM o Publicidad y Relaciones Públicas.
  • Nível Avanzado de inglés (mínimo B2).
  • Usuario/a avanzado/a de Excel y Power Point.
  • Valorable experiência previa como _Planner_ estratégico en agencias de publicidad.

OFRECEMOS:

  • Incorporación a una empresa líder en el mercado.
  • Retribución competitiva.
  • Contrato indefinido.
  • Puesto de trabajo en nuestras oficinas de Barcelona
  • Jornada completa, horario partido flexible.
  • Ticket Restaurant.
  • Plan de compensación flexible.

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