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Digital Brand Strategist

hace 3 meses

Barcelona, Barcelona, España Babel Profiles S.L A tiempo completo
¿Tienes formación en periodismo, comunicación, publicidad o marketing digital y experiência demostrable en roles editoriales?

¿Te apasiona el yoga y bienestar y te gustaría formar parte de un equipo dinámico con personas afines?


Nuestro cliente es una plataforma líder online de yoga y meditación que ofrece cursos para todos los níveles y tiene como principal misión promover un estilo de vida más saludable, equilibrado y positivo.

Buscan incorporar al equipo de Contenido una persona responsable por la estrategia de digital branding de la plataforma que pueda aportar ideas creativas de contenido y participar activamente en la realización y coordinación de nuevos proyectos.

Tareas

  • Coordinar los equipos de marketing, operaciones y audiovisual en todas las acciones relacionadas con la creación y distribución de contenido
  • En colaboración con la fundadora y directora de la marca, definir la estrategia de contenido de la plataforma
  • Definir y analizar las métricas de consumo y distribución de contenido en colaboración con el responsable de Producto, a fin de velar por la calidad y variedad del contenido para usuarios nuevos y existentes
  • Garantizar que el contenido de la plataforma esté actualizado de acuerdo con las tendencias del mercado y temáticas de interés
  • Promover el posicionamiento de la marca como líder del mercado a través de benchmarking y aportando propuestas creativas para la evolución del proyecto
  • Apoyar a los equipos de marketing y web para garantizar que el contenido editorial esté alineado con la marca

Requisitos:

  • Grado en Periodismo, Comunicación o Relaciones Públicas. Postgrado o Master en marketing digital o similar es un plus
  • Nível nativo de español
  • 35 años de experiência en puesto editorial
  • Pasión, conocimientos avanzados y práctica regular de yoga y meditación
  • Conocimiento demostrable en el sector del bienestar y salud integral
  • Experiência en empresa digital. Familiaridad con herramientas digitales y metodologías ágiles es un plus
  • Ser una persona proactiva y versátil, con capacidad de adaptarse a cambios y a la naturaleza dinámica del puesto
  • Tener un perfil analítico, planificador, con alta capacidad de autogestión, atención al detalle y habilidades de comunicación y organización
Beneficios

  • Salario competitivo
  • Flexibilidad horaria
  • Modelo hibrido de trabajo
  • Oficinas en el centro de Barcelona
  • Entorno laboral participativo y positivo