Mobile Social Ads Manager

hace 2 semanas

Barcelona, Barcelona, España leadtech A tiempo completo
We're looking for a Mobile Paid Marketing Manager who is passionate about their work, adapts easily, and shares our company values

A little bit about us:

Leadtech has been fostering and developing innovative digital businesses across several industries since 2009. It has since then expanded to a team of over 500 committed employees working all over Spain. We are thrilled to have more than 23 nationalities working together and very proud to see that our products and services are enjoyed by millions of users monthly around the globe

Requirements:

How will you make a difference:
Create a paid social media acquisition strategy for Mobile Apps:

  • Own and develop a social media advertising plan including photo and video content.
  • Ensure campaign goals and deadlines are being fulfilled to the highest standard
  • Responsible for the professional development of the team, as well as providing guidance and monitoring of KPIs
  • Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
  • Identify new channels where there is opportunity to grow and expand the brand
  • Creative copywriter + editor Asset creation and adaptations for social campaigns ensuring they meet platform specs.
  • Manage relationships with an inhouse team and external agencies/partners and ensure the right delivery of assets
  • Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
  • Optimize copy for paid social ads campaigns
  • Collaborate with ASO specialists to maximize apps visibility
  • Perform periodical competitor analysis

Retargeting/Remarketing:

  • Define retargeting/remarketing strategies
  • Target audiences for each purpose
  • Implement retargeting/remarketing campaigns
  • Management and optimization of remarketing campaigns

Reporting:

  • Compiling performance reports
  • Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

What will make you stand out from the crowd:

  • At least 5 years of experience in Social Media Advertising campaigns
  • At least 2 years of experience leading a team
  • Proficient in Facebook and Instagram Ads is mandatory
  • Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
  • Advanced level in Power Editor & Facebook Ads Manager
  • Twitter, Snapchat, TikTok Ads experience is a plus
  • Advanced Microsoft Excel skills
  • Strong analytical skills
  • Fluent in English
  • Very strong attention to detail
  • Capable of managing multiple projects simultaneously
  • Ability to work independently and synthesize large amount of data
  • Flexibility, being able to adapt quickly to changing priorities
  • Desire to share your experiences and knowledge
  • Team worker, selfmotivated and proactive

Benefits

Your team:

We're team-first. If you believe in the power of collaboration and that the team's success is your success, then you're one of us

Fun is fundamental. We believe in forming strong bonds in and outside the office. That's why we have a team-building budget and organize activities to enjoy ourselves.

Positivity wins the day. Bring a positive attitude and communicate openly. Self-awareness and an openness to learn are always a plus.

Perks of being one of us:

  • Full-time, permanent contract
  • Flexible time off, no blackout dates, plus your birthday, Christmas' Eve and New Year's Eve off
  • Remote work
  • Flextime ( 9:30 a.m. / 3:30 7:30 p.m)
  • Free Friday afternoons (a 7hour workday) + 35hour week in July and August (free afternoons here we come)
  • Enhanced career path designed just for you
  • External training budget
  • We celebrate all company landmarks
  • Location_
  • Our exceptional offices are in Barcelona's Blue Building, right on the city's seafront. Besides our stunning views, you'll enjoy perks such as free fruit, snacks, and coffee and will be able to take part in our game competitions._
  • We are an Equal Opportunity Employer and are committed to providing employees with a work environment free of discrimination and harassment._

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