Senior Brand Manager

hace 1 semana

Barcelona, Barcelona, España Cátenon Worldwide Executive Search A tiempo completo
Our client is a leading FMCG company in the area of Barcelona who is looking for a Senior Brand Manager for his Marketing Department reporting to the Marketing Director

FUNCTIONSResponsabilities:

  • Understand the market and what drives each brand: understand the consumer and customer needs on each brand. Analyze market trends, assess the landscape, and understand the competitive environment. Become the expert on the brands, and use this to guide brand strategy and plan choices.
  • Own and develop the brand building across all touch points of the brand: define the target consumer and brand equity, guide the product development, and develop the packaging, advertising and communication, promotions, media plans, sizing and pricing plans, instore communication, PR and digital and social media, working with external agencies where appropriate.

Develop annual marketing plans:

lead the development to effective and efficient marketing plans to deliver the growth goals and financial targets for each brand and market, working across functions, and especially with sales.

Manage the annual marketing budgets and ensure plans are delivered within them.

  • Develop new consumer based innovation for the brands: identify emerging consumer needs and trends in the category, and develop a focused innovation plan for the brand. Manage the development process for each initiative, from idea through to launch.

Marketing Plans Execution:

execute defined Marketing Plan to deliver the growth goals and financial targets for each brand, working across functions, and especially with sales and trade.

Manage the annual marketing budgets and ensure plans are delivered within them.

  • Execute the plans with excellence: Ensure consistent best in class execution of the marketing elements.

Requirements:

  • Degree - ideally with a marketing background + business School with at least 4/6 years of FMCG product management experience operating in Iberia markets (Spain + Portugal).
  • Fluent in English.
  • Experience within any impulse food product (snacks, chocolates, etc.).


We are looking for a professional with excellent verbal and written communication and presentation skills, both internally and externally, with all management levels.

Someone with negotiation and influence skills and creative problem-solver and strategic thinker who should bring passion, enthusiasm, pro-active attitude and fresh ideas.

This profile must be friendly and team spirited with the capacity to motivate and excite people.

  • Sales and Marketing
  • MASS COMMODITIES

  • Senior Brand Manager Sector Agencia

    hace 1 semana

    Barcelona, Barcelona, España Jr Spain A tiempo completo

    col-wideJob Description:Actuar como consultor/Account Manager de nuestros clientes y ser el/la responsable de sus estrategias de marca y comunicación.Proponer soluciones innovadoras que respondan a las necesidades de marca y comunicación (digital y algo de offline) de nuestros clientes.Llevar a cabo y coordinará el análisis estratégico del mercado, la...

  • Senior Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Amway Esan A tiempo completo

    SENIOR BRAND MANAGER HEALTH & WELLNESS PROGRAMS AND SOLUTIONSCandidate informationFirst nameLast nameContact informationEmailPhone numberUpload CVCHOOSE FILEAccepted file formats: pdf, x pdf, doc, docx, odm, jpeg, png, rtf, txt, odt, wpd.Application QuestionsWhat is your level of ENGLISH language?A1-A2 (basic)B1-B2C1-C2 (advanced)Mother tongueWhat is your...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Dentsu Aegis Network A tiempo completo

    La persona seleccionada será responsable de la estrategia y planificación de las campañas de digitales, supervisará los procesos de compra, facturación, traficado y reporting de las campañas, así como del desarrollo de otras acciones de acuerdo a la estrategia definida junto con su Director.Job Title:Brand ManagerJob Description:Incorporamos un Brand...

  • Senior Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Moët Hennessy Europe A tiempo completo

    Position:Mission Statement:Build short-term and long-term growth for the brands in the Spanish markets. Understanding consumer/business insights, leverage brand DNAs to craft and implement a marketing plan driving salience & aspiration, presence & disruption and delight & advocacy for the brands.Main Responsabilities: Understand global brand vision and...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Pmfarma A tiempo completo

    Brand Manager (Food Supplements) Barcelona Barcelona, Catalonia, ES An international personal care company with an important presence in Spain in pharmacy channel and retail, needs to incorporate a Brand Manager for the marketing team. Detalles del cliente An international personal care company with an important presence in Spain in pharmacy channel and...

  • Senior Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Moët Hennessy Europe A tiempo completo

    Company: Moët Hennessy Europe Country / Region : Spain City : Barcelona Business group: Wines & Spirits Contract type: Permanent Job Function: Marketing Experience required: Minimum 10 years Reference No: MHE01789 Date of publication:POSITIONMission Statement:Build short-term and long-term growth for the brands in the Spanish markets. Understanding...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Pmfarma A tiempo completo

    An international personal care company with an important presence in Spain in pharmacy channel and retail, needs to incorporate a Brand Manager for the marketing team. Detalles del cliente An international personal care company with an important presence in Spain in pharmacy channel and retail, needs to incorporate a Brand Manager for the marketing...

  • Brand Manager Calvin Klein

    hace 1 semana

    Barcelona, Barcelona, España coty A tiempo completo

    Senior Brand ManagerBARCELONAWe're Coty, a global leader in beauty. We're World #1 in Fragrance, World #2 inProfessional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.We...

  • Brand Manager

    hace 3 semanas

    Barcelona, Barcelona, España Michael Page A tiempo completo

    ¿Dónde vas a trabajar? An international personal care company with an important presence in Spain in pharmacy channel and retail, needs to incorporate a Brand Manager for the marketing team. ¿Qué harás en tu nuevo puesto? Reporting to the Marketing Manager, the brand manager will be responsible for:o Define and implement the Marketing Plan of the...

  • Brand Manager

    hace 1 mes

    Barcelona, Barcelona, España Michael Page A tiempo completo

    ¿Dónde vas a trabajar? An international personal care company with an important presence in Spain in pharmacy channel and retail, needs to incorporate a Brand Manager for the marketing team. ¿Qué harás en tu nuevo puesto? Reporting to the Marketing Manager, the brand manager will be responsible for:o Define and implement the Marketing Plan of the...

  • Senior Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Mygwork A tiempo completo

    From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We're the world's leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Imperial Brands A tiempo completo

    Brand Manager (Hybrid) Barcelona Barcelona, Catalunya, ES The Role Are you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands. As a Brand Manager you will be responsible for marketing the Blu brand in Spain, developing its brand...

  • Senior Brand and Product Manager

    hace 1 semana

    Barcelona, Barcelona, España Michael Page A tiempo completo

    Empresa reconocida en el mundo del juguete|Busca un/a Senior Brand and Product Manager (Mercado Francés)Empresa reconocida en el mundo del jugueteReportando directamente al Director de Marketing, sus principales misiones son:Mercados locales e internacionales.Gestión de varias gamas del portafolio de productos, distribuidos en el mercado local e...

  • Junior Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Upfield A tiempo completo

    Do you want to be part of Upfield's journey, the world's largest plant-based consumer goods company? And strive for a better plant-based future? Then this is an exciting brand management opportunity to take care of our portfolio in Spain. As Brand Manager Senior Spain you will support the ongoing growth of the business to increase our consumer base for...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Gbfoods España A tiempo completo

    We are on the lookout for a resourceful Brand Manager to join our amazing team at GBfoods España in Barcelona.Growing your career as a Full Time Brand Manager is an amazing opportunity to develop productive skills.If you are strong in cooperation, presentation and have the right mindset for the job, then apply for the position of Brand Manager at GBfoods...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Adqualis A tiempo completo

    Laboratorio farmacéutico con una plantilla de en todo el mundo y con presencia en más de 120 países, precisa incorporar a un/a Brand Manager.Su misión será ejecutar la estrategia de marketing para todos los productos de su ámbito, estableciendo presupuestos, definiendo política de precios y volúmenes, haciendo seguimiento de la competencia (precios,...

  • Senior Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Catenon A tiempo completo

    Responsabilities:Understand the market and what drives each brand: understand the consumer and customer needs on each brand.Analyze market trends, assess the landscape, and understand the competitive environment.Become the expert on the brands, and use this to guide brand strategy and plan choices.Own and develop the brand building across all touch points of...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Grupo Lactalis A tiempo completo

    Brand Manager Barcelona Barcelona, Catalunya, ES Lactalis es, a día de hoy, la empresa líder en productos lácteos. Contamos con categorías de rápido crecimiento en 5 negocios: Leche, Queso, Lácteos Refrigerados, Mantequilla y Nata, Ingredientes Lácteos y Nutrición Especializada. Al unirte a Lactalis, formarás parte de una gran multinacional...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Grupo Humact A tiempo completo

    Una importante empresa especializada en la distribución de productos químicos industriales, está en búsqueda de un/a BRAND MANAGER para sus oficinas de Barcelona. Pertenecería a la división de adhesivos.Funciones principales: Realizar estudios de mercado para analizar aspectos como las necesidades de los consumidores, el posicionamiento de la...

  • Brand Manager

    hace 1 semana

    Barcelona, Barcelona, España Adevinta A tiempo completo

    We're Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, in Germany and leboncoin in France, reach hundreds of millions of people every month.We're all about matchmaking, and our sites help people find whatever they're looking for in their local communities - whether it's a car, an...