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Product Manager-medical Devices
hace 3 meses
Product Manager-Medical Devices (Barcelona):
Empresa especializada en el sector medical devices en plena fase de expansión
Buscamos un responsable de producto con amplia experiência en el sector sanitario (hospitalario, residencial), conocimiento de producto y conocimiento de fabricantes nacionales e internacionales de "_medical device_".
Se valorará experiência en esterilización, mobiliario, laboratorioDebe ser una persona apasionada por crear/identificar productos y conceptos que atraigan a los clientes.
Te unirás a un entorno dinámico, flexible, diverso y de ritmo rápido, y trabajarás con equipos multifuncionales para diseñar, construir e implementar productos que cumplan con la visión y la estrategia de la empresa.
Se requiere:
Formación:
Grados en Ciencias de la Salud (Biología, Farmacia, Enfermería, Ingeniería Biomédica ), valorándose formación en marketing.
Idiomas:
Inglés (fluido).
IT:
Office, ERP-CRM.
Misión:
liderar la gestión de producto: Diseñar, planificar y mantener debidamente actualizado el catálogo, así como implementar la estrategia y el seguimiento del plan de marketing & comunicación (on-off line).
Funciones y Responsabilidades:
Crear aceptación de la visión del producto tanto internamente como con socios externos clave. Mantener el catálogo de productos al día.
Obtener una comprensión profunda de la experiência del cliente, con la habilidad de identificar y llenar vacíos de productos/conceptos, así como generar nuevas ideas que aumenten nuestra participación/cuota en el mercado, mejorando la experiência del cliente e impulsando el crecimiento.
Gran conocimiento de la industria de "medical device" (hospitalario, residencial) competidores y proveedores potenciales.Trabajar con el departamento de Concursos para comprender los requerimientos del mercado, así como dar soporte a la presentación de ofertas.
Desarrollar estrategias de posicionamiento, identificar potencial del producto, establecimiento de estrategia de precios, enfocado en el valor añadido.Evaluar el rendimiento de las campañas y las estrategias de marketing mediante el análisis de métricas clave, como el retorno de inversión (ROI).
Administrar el presupuesto asignado para actividades de marketing, asegurando un uso eficiente de los recursos para lograr los objetivos establecidos.
Traducir la estrategia de producto en requisitos y prototipos detallados. Alcanzar y priorizar las actividades en función del impacto empresarial y del cliente.Colaboración Interfuncional con equipos de diseño, ingeniería y regulación para garantizar que las estrategias de marketing estén alineadas con las capacidades y regulaciones del producto.
Identificar y gestionar la relación con nuevos proveedores, colaborando con el departamento de compras.Impulsar lanzamientos de productos, incluido el trabajo con el equipo de marketing y comunicación, equipo directivo y otros miembros del equipo de gestión de productos.
Evaluar los planes de lanzamiento de forma regular para garantizar que sean consistentes con la estrategia de la línea de productos, que el mensaje se transmita de manera efectiva, se lleven a cabo en tiempo y forma, cumpliendo con los objetivos marcados.
Actuar como evangelista de productos para generar conciencia y comprensión, tanto interna como externamente.Responsable de la formación continua del equipo comercial (comerciales, distribuidores, agentes, departamento de servicio al cliente ) en los productos nuevos, así como en clientes, incluyendo demostraciones "in situ" en quirófano.
Representar a la empresa visitando a los clientes y/o distribuidores para solicitar comentarios sobre los productos y servicios de la empresa.
Asistencia regular a exhibiciones, ferias, congresosnacionales e internacionales.Competencias:
Alta capacidad de análisis, capacidad de comunicación y orientación al cliente, capacidad de planificación y organización, capacidad de visión y anticipación, trabajo en equipo, flexibilidad y adaptabilidad, implicación y compromiso, ambición, dinamismo, proactividad e iniciativa.
Experiência:
Mínima de 5 años en gestión de productos a lo largo de su ciclo de vida y/o parte del equipo de marketing en empresas del sector, nacionales o internacionales.
Se ofrece:
Incorporación inmediata. Ambiente joven y dinámico. Trabajo híbrido. Salario acorde la experiência aportada. Posibilidades de desarrollo profesional.
**Referencia: PMMD-170424
