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Marketing Manager
hace 3 meses
Marketing Manager
Funciones:
- Planificación estratégica: responsable de desarrollar planes estratégicos de marketing a corto y largo plazo. Esto implica realizar investigaciones de mercado, analizar las tendencias de la industria, identificar oportunidades y desafíos, y establecer objetivos y metas claras.
- Desarrollo de estrategias de marketing: crea estrategias de marketing efectivas que se alineen con los objetivos comerciales de la empresa. Esto incluye la segmentación del mercado, la definición de propuestas de valor, la determinación de canales de distribución y la fijación de precios adecuados.
- Gestión de la marca: responsable de mantener y mejorar la imagen de marca de la empresa. Esto implica asegurarse de que todos los materiales de marketing y comunicación reflejen consistentemente los valores y la identidad de la marca.
- Gestión de campañas de marketing: supervisa la ejecución de campañas de marketing. Esto incluye la creación de contenido promocional, la coordinación de actividades de publicidad y relaciones públicas, el diseño y seguimiento de campañas en línea y fuera de línea, y el análisis de los resultados para mejorar el rendimiento.
- Análisis y seguimiento: recopila y analiza datos de marketing para evaluar la efectividad de las estrategias y campañas. Utiliza herramientas de análisis para monitorear el rendimiento, identificar áreas de mejora y proporcionar informes y recomendaciones a la alta dirección.
- Gestión de equipos: supervisar a un equipo de profesionales de marketing, asignar tareas, brindar orientación, fomentar el desarrollo profesional y garantizar la colaboración efectiva entre los miembros del equipo.
- Colaboración interdepartamental: trabaja en estrecha colaboración con otros departamentos, como ventas, desarrollo de productos, operaciones y finanzas, para garantizar la coherencia y el cumplimiento de los objetivos comerciales globales.
- Perfil con un Grado o Licenciatura en ADE o similar.
- Una experiência de más de 8 años en la posición.
- Visión estratégica, creatividad, comunicación, análisis de datos y gestión de proyectos.
