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Manager Digital
hace 3 meses
So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.
Digital at PMI is dynamic, diverse, and disruptive.Join us at Philip Morris International, Switzerland, and you can bring new ideas to life in a truly global function at the creative core of our business.
The smoke-free revolution means we're rebuilding everything from the ground up.You'll feel like you're working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business.
It's challenging, fast-paced, and highly collaborative – if you want the freedom to find new ways to connect with consumers, there's no better place to progress your career.
For our Digital team in PMI Duty Free, we are therefore looking for a Manager Digital & Media.The overall purpose of this position is, under the Global Head of Digital for the Travel Retail Business Unit at PMI, to design and implement the global Duty Free Paid, Owned, Earned (POE) Strategy, within a team of 4 managers.
You will actively contribute to innovate our Commercial organization by embedding a digital-first mindset, focusing on enhancing consumer engagement. You will play a key role in supporting our product launches to meet specific business objectives across major markets. On top of your daily digital activities, you will lead the global Media strategy. The main location is Madrid, Spain (Lausanne, Switzerland may be considered).You will:
Define the POE (Paid, Owned, Earned) Strategy for the Global Travel Retail Business Unit to raise awareness of our products and drive traffic to our shops.
Manage the Media Agencies relationship, manage the global media budget, and operate the media-buying, optimizing our budget efficiency to meet defined targets & KPIs.
Define the Digital Media Assets & Landing Pages Content (working closely with the content team) to localize & tailor Global Content toolboxes in line with Global guidelines.
Collaborate with Commercial teams to create and develop digital solutions, both online and in retail, enhancing consumer awareness, education, and engagement.
Plan and implement promotional calendar activities and product launches ensuring alignment with the Commercial and Marketing Teams.Oversee regional rollout of digital solutions and media campaigns activations, coordinating with local Business Units and the Global Retail Team.
Lead digital and media performance tracking, establish relevant standards, and provide monthly digital activation reports.We're looking for someone with:
Minimum 7 years' experience in Digital Strategy and Project management (Experience in Digital Agency is a plus) with sound experience in Media strategy and planning.
Extensive knowledge of global digital strategies, with shown background in web-based solutions and media deployment.
Forward-thinking innovator with a strategic vision, adept at anticipating and aligning industry trends with our business goals.
Skilled in data-driven planning, balancing Commercial and Marketing needs, excelling in shaping strategies amidst a rapidly evolving environment.
Demonstrated ability to lead both internal and external teams, including third-party agencies.
Strong collaboration, analytical, problem-solving mindset.
Excellent communication skills, adept at building relationships across various cultures and geographies.
Fluent in English, both written and spoken. Asian language is a plus.
What we offer:
Seize the freedom to define your future and ours. We'll empower you to take risks, experiment, and explore.
Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provide endless opportunities to progressPMI is an Equal Opportunity Employer#J-18808-Ljbffr
