Senior Director Of Product Marketing

hace 1 semana

Barcelona, Barcelona, España Pleo A tiempo completo
2023 was a standout year for Pleo, and we believe that our best years are still ahead of us. Our Product Marketing function is, and will continue to be, critical to our future success.
Product Marketing has many definitions. For us, it's quite simple.

Our product marketers work hand-in-hand with our product leaders and our commercial organisation to build and execute strategies to position our offering in the market.

Our product marketeers are responsible for ensuring that our colleagues and customers alike, understand the unique value Pleo brings. The team sits at the center of how we create the stories that our customers will remember. They drive the positioning, value propositions, and messaging, ensuring they are consistently adopted and implemented across all channels.

Our Product Marketing team works at the intersection of product development (directly with our offering teams), marketing, sales, and customer support.

If a cross-functional team is an orchestra, the Product Marketing leader is the conductor.

We are looking to hire a forward-thinking Senior Director of Product Marketing who can help us navigate the next phase of growth at Pleo.

You will combine exceptional people leadership skills with a deep passion for the craft of Product Marketing and an appetite to "grow beyond the job".

Interested? Read on

To ensure success, the Product Marketing function will need to work across the entire product life cycle (everything from Product Strategy to Growth & Adoption and in-between) coordinating multiple cross-functional teams.

You will be the Competence Lead for a team of 10+ product marketers, and will orchestrate our efforts (in close partnership with our product leaders) across the following areas of accountability:

Competitor and Market insights Ongoing research that covers, but is not limited to competitive intel, market trends, customer insights, and internal product usage data.

This will help the decision-making process when defining the positioning, product development, and go-to-market/growth strategies.
You/your team will lead the positioning of our product set in tight partnership with our product leaders.

This positioning will drive the business by ensuring that all decisions – product development, marketing, sales, and support are aligned.


Positioning covers:
competitive alternatives, USPs, value proposition, target audience (ICP, buyer and user personas), and market category. Additionally, you will own our offering taxonomy/definitions library.

Messaging:
You/your team will own the messaging and narrative that brings our positioning to life.

The right messaging must resonate with the ICP, the buyer, and the user personas through the buyer journey and be consistent across all channels.

Bring new products to market You/your team will develop the strategic outline of the steps to bring a new product to market or an existing product to a new market, driving demand and orchestrating effective launches (both internally and externally).

You/your team will update in-product copy within the onboarding and user flows, emails, website pages, sales collateral and enablement materials, plus support docs.


Grow Existing Products:

You/your team will help develop the strategy and execution plans on how to acquire, monetise and retain customers, making use of product, marketing and sales channels including but not limited to, product comms, content marketing, email marketing, sales enablement and global campaigns.

Why join us?
Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books.

Pleo itself means 'more than you'd expect', and it's been the secret to our success over the last 8 years.

So it's only fitting that we'd pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending.

Finance teams shouldn't be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo.

We have four core values, the first of which is 'champion the customer', which means we address real pain points that businesses face.

Next up is 'succeed as a team', which highlights how our strength lies in our diversity and trust in each other.

We also 'make it happen' by taking bold decisions and following through to deliver results. Last but not least, we 'build to scale', creating lasting solutions that address today's challenges and anticipate tomorrow's needs.
So, in a nutshell, that's Pleo.

Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance.

If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application We're looking for new friends, gifted minds, team players, restless talents and passionate problem solvers.
First Name
Last Name
Email
Phone
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pdf, doc, docx, txt, rtf), max 5MB
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LinkedIn Profile
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Tell us:
Why Pleo? Why this job? And Why you?
Do you have the legal right to work in your country of choice?
Do you now or in the future require any visa support from Pleo to continue/begin living and working within your country of choice?
What are your salary expectations? Please state currency and amount (a range is fine).
And it doesn't stop there. Why not have a browse at our other open roles in this department?
Let's get to know each other. We want to find out more about you, your motivations, and give you more information about the role.
2
The challenge
The task is deliberately open-ended and based on something you'll actually work on. There are no right or wrong answers here.
3
The team interview

Expect to share a (virtual) meeting room with two to three people you'll work with regularly if you get the job.

4
The final interview

A call with someone in leadership who'll walk you through the big picture and chat about how your role will figure into that.

This is a big decision for both of us. If you join us, we'll spend a lot of time together working on some pretty cool things. That's why we've designed a hiring process that allows everyone to make the right choice. Read more about how we hire here.

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