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Field Marketing Manager
hace 3 meses
Veeva is a mission-driven organization that aspires to help our customers in Life Sciences and Regulated industries bring their products to market, faster.
We are shaped by our values:
Do the Right Thing, Customer Success, Employee Success, and Speed.
Our teams develop transformative cloud software, services, consulting, and data to make our customers more efficient and effective in everything they do.
Veeva is a work anywhere company. You can work at home, at a customer site, or in an office on any given day. As aPublic Benefit Corporation, you will also work for a company focused on making a positive impact on its customers, employees, and communities.
The Role
We are looking for an experienced Field Marketing Manager to join our talented EU Marketing team on an interim basis.
You will be based in Europe and report to our Director, Commercial Field Marketing.
What You'll Do
- Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
- Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
- Work crossfunctionally with product, strategy, sales, customer success, and other teams to develop and execute gotomarket programs
- Craft accountlevel marketing plans for top strategic accounts
- Understand complex buying/selling processes involving multiple decisionmakers for pharma/life sciences purchasing
- Develop a deep understanding of our target audiences, our solutions, and value propositions
- Track and measure all marketing programs and optimize resources against objectives and budget
Requirements:
- 3+ years' experience in field marketing and demand generation within Enterprise Software / B2B Tech
- Experience in building and executing gotomarket plans and integrated marketing programs by country or region
- Strong project management skills and the ability to multitask in a dynamic and fastpaced environment
- Excellent oral and written communication skills
- Team player with a positive attitude and a strong sense of ownership
- Selfmotivated, innovative, collaborative, multitasker, creative, and analytical
- Be available to travel in Europe for events or internal meetings
Nice to Have
- Life sciences or SaaS experience is a plus
Perks & Benefits
- The chance to work with a genuine market leader
- Incredible support from the wider team, and a bestinclass tech stack to help you be successful in your role
Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
