Media and Content Lead

hace 1 semana


Barcelona, Barcelona, España Lucta A tiempo completo


We are looking for a qualified _Media and Content Lead who is passionately committed _to elevating our global standing by expertly nurturing internal and external reach and engagement.


What you will do:

  • Plan, develop and execute on communication plans that support Corporate Reputation, Brand Image and Business Growth
  • Lead, in partnership with our 3 Business Units (Flavors, Fragrances and Feed Additives) and our Innovation Unit, the development of enhanced branded content
  • Servicing any support area (HR, IT, Operations, Finance and Technical) leading or supporting their digital transformation change management communication needs.
  • Produce relevant content on your own (write articles, posts; edit photos, images, videos) and edit, proofread and improve content from other generators
  • Convert internal (sometimes technical) documents and presentations into captivating assets for targeted audiences
  • Rely on a pool of partners and agencies: work closely with SEO specialists, web designers/developers, graphic designers, marketing professionals, translators, and social media professionals, having a hint of all of them
  • Focus mainly on Digital Media, never forgetting about Traditional Media
  • Monitor and analyze performance metrics and user behavior, to translate into actionable engagement and reputational growth and optimization
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Keep updated on both white hat and grey hat SEO strategies to stay within search engine guidelines
  • Ensure compliance with law (e.g. copyright and data protection)

Requirements:

What do you need:

  • Bachelor's degree in Journalism, Advertising and PR, Marketing or related field
  • Proficient spoken and written English and Spanish
  • At least 35 years of experience in a Digital Agency, Communication Oriented Company, as Account Manager, or in a Communication department of a B2B company.
  • Proven track record in B2B channels is strongly preferred, delivering ontime and creative solutions that effectively communicate business objectives

We will value:

  • Master's degree in Corporate Communication, Social Media or related field
  • Chinese knowledge
  • Previous experience in the Flavors, Fragrance and/or Feed Additives sectors, or related sectors
  • Experience creating best in class SEM strategies, inclusive of content optimization

Core competencies you must have:

  • A truly corporate communication believer
  • Copywriting skills
  • Detail orientation
  • Sensitivity to Design
  • Datacentric and Datadriven
  • Creative mindset
  • Marathon Spirit (not Sprinter)
  • High learning agility and proactive attitude
  • Capable of working well in a complex matrix organization
  • Ability to organize work being structured and with planning skills
  • Handson and execution with ability to inspire change and make things happen
  • Ability to remain flexible and adapt to changing situations
  • Strong in interpersonal and assertive relationships
  • Resilience and Perseverance
  • Integrity and ability to build trust

Your basic technical toolkit:

  • Wordpress is our CMS, basic experience with HTML is a must
  • Our proposed Social Media set includes Linkedin, Instagram, Twitter, Facebook and YouTube, and advanced use of WeChat is a plus
  • Proficiency in the Microsoft Office Suite is mandatory, specially Powerpoint and Forms
  • Sharepoint should be the skeleton of our Intranet
  • Google Analytics and Yandex Metrica is used for measuring web performance
  • Photoshop, Illustrator, Canva, Sketch, or other design tools are needed for having autonomous production of visual content
  • Experience in editing and audio mixing of video content (Final Cut Pro, Adobe Premiere, Creative Suite, After Effects) would be desirable
  • Any other tool you propose will be welcome Seo, SEM, Analytics, CMS, DAM

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