Media Planner
hace 1 semana
This individual will strategize and construct digital advertising media plans for clients and large publishers while serving as a key ad operations tactician.
This role will reside in the Marketplace Solutions team within the Microsoft Advertising organization.
The Marketplace team is the center of excellence for marketplace dynamics: understanding demand patterns, informing Xandr's supply procurement efforts, and guiding the evolution of our curated package offerings and publisher sales funnel.
This team is key in driving the rapid growth of our marketplace while delivering value for publishers and enabling marketers to easily understand and access Xandr marketplace inventory and audiences across all formats and verticals.
Responsibilities:
- Work across the Xandr product suite to create, manage, & monitor direct campaigns and programmatic deals;
- Partner closely with the Marketplace Development team and other buyside teams to respond to buyer inquiries with relevant media packages, including highlighting content verticals, audience demographics, and performance metrics to agencies and brands;
- Collaborate with Sales, Product, and Marketing on trends, insights, and opportunities to increase investment in our marketplace and revenue for Xandr and our clients;
- Constantly streamline and evolve operational workflow by optimizing team activities and contributing to tool development that automates processes and increase team impact;
- Capture product feedback from clients and internal users, distill into actionable insights for Product and Engineering teams;
- Responsible for marketplace reporting for internal and external parties, as needed;
- Act as the "source of truth" for understanding the totality of Xandr marketplace supply, including regular updates as we add clients and as their media offerings evolve;
- Become expert users of Xandr's key clientfacing products, including our DSP and SSP UIs, reporting tools, and similar.
Qualifications:
REQUIRED QUALIFICATIONS
- 35 years digital advertising experience
- Readiness and capability to learn the digital marketing ecosystem
- Critical thinker who is organized and can make decision based on clear priorities
- Proven ability to work within platforms that require multiple and critical inputs
- Comfort with pulling and manipulating data with MS office products (Excel)
- Collaborative teammate who can build successful team relationships with partners
- Experience working with internal and external clients
- Flexible and able to quickly adapt to changing business needs and processes
- Positive and creative 'can do' attitude with a strong work ethic
- Ability to handle multiple projects and prioritize responsibilities
- Ability to work efficiently in a fastpaced environment
- High level of accuracy and attention to detail
- Professional client communication, both written and verbal
- Strong desire to drive operational efficiency i.e. improve processes
- Excellent written and verbal communication skills
PREFERRED BACKGROUND AND SKILLS
- 35 years of experience with media planning work at another major ad tech or media company strongly preferred
- Experience with ad operations or supply operations work at another major ad tech or media company strongly preferred
- Experience in creating and optimizing private marketplace deals between buyers and sellers
- Experience with order management systems and CRM platforms
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