Head of Digital Marketing
hace 2 semanas
We are currently look for a Head of Digital Marketing who will work in a very big and important marketing company on the island.
What are the main responsabilities Will you have?
- Build, plan and implement digital marketing strategies across multiple client businesses to build a longlasting digital connection with consumers.
- Recognise opportunities and manage optimised online adverts to increase company and brand awareness.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Measure and report performance of all digital marketing campaigns,and assess against goals (ROI and KPI's) including but not limited to all social media channels, brand website and newsletters.
- Manage digital marketing budgets
- Organise and lead the digital marketing team
- Manage and train the digital marketing team
- Monitor the brand presence on all social media channels
- Identify trends and insights and optimize spend and performances based on the insights.
- Brainstorm new creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Track SEO and Google Analytics data and provide analysis reports
- Collaborate with other teams to create landing pages and optimize/improve user experience.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimise funnels
- Monitor competition, investigate benchmarks and provide suggestions for improvement
Skills and qualifications required:
- Extensive experience as Head of Digital Marketing
- Extensive experience in developing and implementing digital marketing strategies
- Highly creative with experience in identifying audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools including but not limited to SEO, Google Analytics, Webtrends, Netinsight)
- Knowledge of web design procedures
- Working knowledge of ad serving tools (Dart, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS and Javascript development and constraints
- Strong analytical skills and data driven thinking
- Critical thinker
- Team leadership skills
- Team player with great communication skills
- Excellent time management skills
- Highly organised
We wil offer you:
- Take part of a big and innovative company.
- Ibiza Office summer and flexible during winter period
- Inmediate avaibilityfull time.
Tipo de puesto:
Jornada completa, Contrato indefinido
Horario:
- De lunes a viernes
Ubicación del trabajo:
Una ubicación
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