Digital Marketing Executive
hace 1 semana
Barcelona
Barcelona, Catalonia, ES Barcelona, Hybrid working with 3 days working from the office and 2 days working from home
Our Perk
23 Holiday Days + your local bank holidays
Technology - You'll get a laptop all setup and ready for your first day. Healthcare Insurance
Flexible benefits scheme including transport card and nursery
Lunch voucher
Team building activity throughout the year in the office, plus an annual team building activity with all the organisation
20 days working from abroad - we are an international team, so we value spending time with family or having a change of scenery Who are we?
Hightekers was founded with the idea of supporting IT and Engineer freelancers to do what they do best.
We are on a mission of supporting them with all the administrative management, and leave them the independence and availability to focus on their projects.
With our innovative digital platform, Freelancers can stay in charge of all the documents and information while having the opportunity to connect with our network of like-minded professionals and share new projects with the community.
Your mission:
The Digital Marketing Executive will be responsable for turning our online events into a profitable acquisition channel in terms of ROI, in particular — but not limited to — by creating promotional campaigns prior to the event in order to acquire quality leads for the marketing and sales departments to follow-up with.
You will then be actively participating in our growth.Your Responsibilities
Develop a webinar program for key phases of the buyer's journey from awareness to purchase
Oversee each webinar from conception, production, leads' follow-up and reporting
Own the promotion pre, during, and post event
If needed, be the host or co-host of the webinar
Own the technical setup of our webinars, mastering our set of tools for digital marketing
Implementing digital marketing tactics to constantly increase the number of qualified leads' registration and attendees to our events, showing a growth mindset
Work with the content team to find innovative ways to redistribute and reuse the content created within the webinar program, from on-demand webinars to blogs to PDFs and beyond.
Stay on top of video and webinar trends, formats, shows, talent an expert on what's happeningThis role involves working closely with our Marketing Director, Content team, and Sales team.
Other duties as assigned
About you:
Minimum 3 years professional experience in digital marketing and project management
Minimum C1 English, another European language is a plus (ex: Spanish, French, Portuguese, Italian...)
Result-driven, sales oriented, with an eagerness to constantly increase performance
Ability to work in an agile, fast growing environment and with a start-up mindset, managing ambiguity
Great capacity to execute, manage workload, and meet deadlines
Ability to manage several projects in several countries at the same time, to work with marketing and sales teams, to meet deadlines
Ability to innovate, take actions and work autonomously
Knowledge of email marketing tools and CRM, and an appetite for digital tools
Knowledge of Zoho Tools (CRM, Campaigns, Flow and Forms) is a plus
Good verbal and written skills
Nice to have:
Experience in a B2B environment
Experience in a fast growing environment
Good interpersonal skills
Previous experience in video editing would be a great advantage
Start-up and scale-up experience
Hiring Process
Initial screening with Talent Acquisition
Interview with the Marketing Director
Case study with the Marketing Director and COO and the Deputy Managing Director, plus a short meeting with our Deputy Managing Director
Our values and vision
Teamwork:
we have many departments, but we all work cross-function, exchanging ideas to improve the business and the consultant's lives easier.
Trust:
Openness and trust are essential for us to work effectively together.
We enjoy a high level of trust in the industry and that has to start from within our own teams.
Independence:
We are proudly independent and have only the interests of our teams and the members of our network influencing the decisions we make.
Flexibility and freedom are core to everything that we do.Continuous Learning and Improvement:
A high level of specialist knowledge is required to properly service our network members and we are constantly pushing and developing the team's expertise concerning employment regulations and compliance issues around the world.
Diversity and community:
we built strength to our diversity Bringing in team members from diverse backgrounds gives us more opportunity and potential for success thanks to a broader set of skills, opinions and perspectives.
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