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Marketing & Category Internship

hace 3 meses


Madrid, Madrid, España General Mills A tiempo completo
Great things are happening in the Europe and Australia (EUAU) region.

Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand.

We are energized by over 150 years of bringing people together with the food they love.

With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU.In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What your role isAs an intern in the Marketing & Category Team you will support the Iberia Brand & Category Manager in the exciting mission creating and executing the brand and category plan for Iberia, having the following responsibilities:

Provide support in the implementation of the Iberia Marketing and Category plans that includes all Brand/Category mix elements: innovation, communication, promotional strategy, distribution and merchandising for all channels.

Help in building strong Brand Experience plans, localizing the Brand Assets provided by Brand Development Teams and working with local agencies to deliver a strong ATL and BTL plan.

Support the JCP process and be category vision ambassador.

Analysis of Nielsen data and other periodic external sources, as well as any market research, formulating clear and actionable recommendations.

Development of point of sale material.
Category/Brand Budget control.

What you will bring to the teamQualificationsMinimum Required:
Bachelor's DegreeFluent EnglishComputer proficient with Microsoft Office.
Competencies / SkillsPassion and resilience.
Very strong analytical skills, and execution focused.
Strong Growth and creative mindset.
Highly oriented to results.