Pr & Communications Director

hace 6 días

Barcelona, Barcelona, España Value Retail A tiempo completo
PR & Communications Director

  • Barcelona, ES, Full Time
  • About the role
  • As our PR & Communications Director, you will develop and execute the PR & communications strategy for La Roca Village and Las Rozas Village. You will ensure the optimal positioning of the Villages in local and international media, focusing on communication of the right image and message to the general consumer market, the press community, tourism professionals, etc.
  • Key responsibilities
  • The key responsibilities of this role will include some or all the following.
    PR & Communications Strategy
  • Define the local, national and international PR & communications strategy and roadmap for the Villages
  • Develop and elaborate quantitative and qualitative PR & communications related objectives and KPIs to ensure that the strategy is in line with the business' direction and aims at driving footfall and sales
  • Develop and executive an effective international communication with all departments throughout the business on the Village's PR positioning and voice of tone
  • Obtain uptodate market information and analyse it regularly to understand the market trends, consumer behaviours, impact of promotional offers and special event, etc.
  • Shape the direction and creative advertising editorials or partnership with the Senior Marketing Manager to ensure the positioning of the Villages are correct
  • Manage the PR & communications budget; reforecast when necessary

PR Issues & Press

  • Manage external consultants on all PR issues including event planning and organization
  • Brief and work with PR agencies to obtain wellplaced, high quality editorial coverage in targeted press and media
  • Play an active role in the delivery of the concept and the image of the Villages to the local press and media
  • Oversee the production and promotion of all Village press tools
  • Create a national journalist database

Identifying Opportunities & Partnerships

  • Identify opportunities to enhance village positioning, targeting new audiences
  • Manage the relationship with the British Fashion Council, art institutions or other organisations relating to driving the premium brand positioning of the Village
  • Develop relationships with key influencers and opinion formers to identify opportunities to drive the VIP outreach programme
  • Work with brands within the villages and popup brands to maximise PR opportunities
  • Work with the team to develop press events to promote the Village and oversee the production & promotion of these events
  • Work with Senior Marketing Manager on charity products and opportunities to the Village
  • Sense check appropriateness of charity events and charity auction prizes involving the Apartment

General

  • Oversee the general PR calendar and briefings
  • Lead the PR & Communications team and be responsible for the team's performance and development
  • About You
  • We are looking for an individual who can display the following experience and skills:
  • Degree education in Marketing or Marketing communications or equivalent qualifications is preferrable
  • Proven experience in a similar role, inhouse or agency environment, with extensive exposure on retailmarketing, brand building and consumer events
  • Computer literate and high proficiency in Microsoft Office
  • Proven success working with press and media partners
  • Firstclass background in corporate communications
  • Knowledge of B2B service industry is desirable
  • Good understanding of digital marketing and general digital trends
  • Good project management and coordination skills
  • Excellent interpersonal and communication skills
  • Exceptional relationship building and management skills
  • Able to work well with all levels across the business
  • Demonstrate positivity and creativity under pressure
  • Ability to prioritise your work to meet tight and multiple deadlines
  • Fluent in English and local Village language, any other European language would be beneficial

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